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WNBA Sweepstake Promotes Identity Theft Protection

LifeLock : 09 June, 2010  (Company News)
Phoenix Mercury and LifeLock are jointly promoting identity theft protection amongst sports enthusiasts with a summer sweepstake
LifeLock and the Phoenix Mercury are working together to promote identity theft protection to the Mercury's loyal fan base, and will utilize the "Ultimate WNBA Road Trip" Sweepstakes to encourage fans to better protect their personal information.

The Ultimate WNBA Road Trip Sweepstakes, running from June 1 - July 15, 2010, will entitle one lucky sweepstakes winner to a trip for two to attend a WNBA game of choice between August 1 - August 22, 2010. In addition, the winner will receive round-trip airfare for two, hotel accommodations for two nights and $500 spending money. Sweepstakes participants will also have an opportunity to enrol in LifeLock service at a discounted rate, and receive a 60-day money back guarantee, as well as a free document shredder.

"This new promotion is a great way to drive continued support of the WNBA," said Diana Taurasi, Mercury guard and three-time WNBA All-Star. "I know I speak on behalf of our team when I thank LifeLock for believing in us and supporting our organization. This partnership recognizes the value of our game and the power of our incredible fans, and also pushes fans to better protect themselves from the growing crime of identity theft."

In 2009, LifeLock and the Phoenix Mercury entered a multi-year marketing partnership to launch the first-ever branded jersey in WNBA or NBA history. Highlighting the innovative alliance is the appearance of the LifeLock name on the front of Phoenix Mercury's player jerseys and on warm-up suits. The Mercury and LifeLock were the first to finalize such an agreement following the WNBA's decision to make the unique opportunity available for its teams and sponsors.
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