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Web 2.0 technology in the enterprise takes off

AIIM Europe : 01 July, 2009  (Technical Article)
AIIM Europe reveals the extent to which Enterprise 2.0 technology has been adopted during the last year
Business take-up of Enterprise 2.0 has doubled in the last year, according to ECM industry researcher AIIM. There has been a dramatic increase in the understanding of how Web 2.0 technologies such as wikis, blogs, forums and social networks can be used to improve business collaboration and knowledge sharing.

In a survey conducted with 789 individuals, AIIM found that more than 50% of knowledge workers consider Enterprise 2.0 to be "important" or "very important" to their business goals and success. Only 17% admitted that they have no idea what it is, compared to 40% at the start of 2008. A quarter of organisations are actually rolling out Enterprise 2.0 tools across all departments, up from 12% in the previous survey.

The survey shows that the main business drivers to adopt Enterprise 2.0 technologies are knowledge-sharing, collaboration and responsiveness, and the biggest impediments are lack of understanding, corporate culture and cost. As would be expected from the cross-over between personal use and business use, AIIM found that the primary drive is coming from users not management, and that IT staff are the leaders for adoption. Respondents projected an increased spend on Enterprise 2.0 products over the next 12 months, and are looking to their ECM suite providers as the most likely source of integrated infrastructure platforms.

Doug Miles, UK Managing Director of AIIM Europe, comments, "What we saw in our original survey was that the early adopters were achieving real business value, transforming the way their organisations share information, encourage contribution and work together as productive project teams. This new survey confirms that the competitive edge set by the early adopters is robust, and that it is now time for the early majority to get on board. Collaboration platforms in particular are being driven by knowledge sharing initiatives, as well as faster project completions, savings in travel costs, and green policies."

Other findings of the report, which compares personal use and business use of social media sites such as YouTube, Facebook, LinkedIn and Twitter, include:

• LinkedIn is twice as popular as FaceBook for business networking, and 68% think that professional networking on the web is vital to career progression.
• 27% of people aged 18-30 consider Twitter is an important rapid-feedback tool for business. Only 7% of those over 45 agree.
• 71% of respondents agree that it is easier to locate "knowledge" on the web than to find it within their internal systems.

The AIIM research report is entitled "Collaboration and Enterprise 2.0: work meets play or the future of business?" Part of the AIIM Industry Watch series, the report is free to download from the AIIM website. It is underwritten by Allyis, Ektron, EMC Corporation and Oracle.
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