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Scandinavia gains identification product marketing expertise.

Idesco Oy : 28 March, 2008  (Company News)
New Regional Director for Scandinavia at Idesco to develop business partnerships for identification products for vehicle identification and access control.
Thore Wahlin starts as Regional Director of Idesco in Sweden. Besides his major responsibility for the Swedish market, he will be also responsible for the Scandinavian market area as a whole, including the sales of Idesco's identification solutions for Idesco's customers in the field of access control, vehicle identification and other applications.

"We are very happy to welcome Thore to our team", says Timo Jauhiainen, VP, Sales & Marketing from Idesco. "It is very important for us to be able to serve our customers in the best way possible in this important focus area. We are on a strong growth path and I am convinced Thore can offer us the expertise we need in the Scandinavian market. Our goal is to build strong partnerships in addition to the new growing customer base. We believe that the best way to do this is to provide expertise and local service to our customers".

Mr Wahlin has a deep knowledge of the world of identification solutions already. He has previously worked for TagMaster in the position of Business Unit Director and International Sales Manager. He has also worked in the source tagging business for Checkpoint in Sweden. In addition, he has remarkable experience in leading positions for international sales and marketing tasks from other companies.

"Idesco has great potential to become the leading supplier of identification solutions in Scandinavia. Idesco's product portfolio is very strong and well suited to meet the demands of the customers. Scalable solutions are more and more required in the market and Idesco is a very good partner when it comes to solutions that are adjusted to the customers' needs. I think these are some of the factors that will contribute Idesco to be the leading manufacturer in the RFID market. So it will be a true joy to join the Idesco team and strengthen Idesco's presence in the Scandinavian identification market", says Thore Wahlin.

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