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Live traffic data added to Map24

Mapsolute : 01 May, 2007  (New Product)
Map24 mobile offers route planning and the latest traffic information for improved journey planning.
Map24 has added live traffic data to its already feature rich Map24 Mobile product, a free route planner and search aid for mobile phones and PDAs (Personal Digital Assistants). Launched in September last year, Map24 Mobile brings all of the functionality of the highly interactive portal to mobile devices. The latest update means that users can have at their fingertips up to the minute traffic information as well as the ability to phone 'points of interest' at the click of a button.

The latest version of Map24 Mobile can be downloaded at from the Mapsolure web site.

With Map24 Mobile, users have access to mapping facilities in the same way they use the popular Map24 service online. Unlike static mapping applications, Map24 Mobile is highly intuitive and interactive, with the user-friendly functionality which mirrors, with great clarity, the portal. Even the familiar three-dimensional representations of the popular maps are integrated into Map24 Mobile.

"Having successfully introduced live traffic data to the Map24 Portal, we've now extended this to mobile devices giving people on the move the ability to check out useful traffic information such as snarl ups, accidents and planned or current road works," said Chris Wallett, Managing Director of Mapsolute, the company which owns Map24. "Furthermore, we've now introduced the facility to dial points of interest that are on the map. So if you're in a town or city and want to find out the availability of a table at a restaurant, you simply view the icon and dial the number that appears. If you're a business person on the move, you can easily locate hotels, restaurants and stop over points."

With Map24 Mobile, users can be aware of traffic congestion, roadworks, narrow lanes, temporary traffic lights and other such traffic conditions before setting off on their journey. The traffic data is provided by ITIS Holdings plc, the leading traffic information provider in the UK.

Traffic data is overlaid on the Map24 portal so that users can easily view potentially problematic traffic conditions. By clicking on an icon, such as the traffic symbol denoting "roadworks", users can view the type of problem and take steps to re-route their journey. They may also click to activate a live voice service which will give them up to the minute traffic information. Traffic information is updated every four minutes so that the latest and unexpected conditions, such as road accidents, are accounted for.

Map24 Mobile has an abundance of other intelligent features which are intuitive and easy to use. A single entry field means that the user need only enter address details such as the postal code, the city or a street name, in any order. The software will find tourist attractions, restaurants, hotels and other points of interest without the need for a complete postal address.
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