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Licensing management in developer's analysis package.

Aladdin Knowledge Systems : 01 April, 2008  (New Product)
Report Generator enables developers to analyse business intelligence and manage licensing.
Aladdin Knowledge Systems has announced the general availability of the HASP SRM Report Generator, a versatile new tool for software vendors to analyse product activation licensing and order-entry data, enhancing strategic business models and customer care.

The HASP SRM Report Generator connects to the powerful HASP SRM Business Studio, allowing software vendors to produce reports containing valuable information that increases efficiency and improves business strategy. Making use of the information from reports, sales and marketing can proactively up-sell and capture license renewal business. Featuring an easy-to-use wizard-based interface, the Aladdin HASP SRM Report Generator allows users to choose from 17 standard reports, including:.

* Total activations by date.
* Trial licenses and orders about to expire.
* Individual user activity history.

HASP SRM sales data can be linked directly to marketing and sales initiatives, giving software vendors feedback on the success of specific campaigns and showing customer response rates to different messages. The Aladdin HASP SRM Report Generator offers intelligence for improved account management and tracking, allowing businesses to see trends across users, view growth by customer, or groups of customers with specific demographics- streamlining and increasing the impact of their sales and marketing efforts while increasing effectiveness and ROI.

Connecting directly to the Business Studio Server, the Aladdin HASP SRM Report Generator produces reports in Comma Separated Values (.csv) format based on SQL queries so they are easily viewed and analyzed in an Excel spreadsheet. Reports can be generated immediately or scheduled once or on a reoccurring basis, as specified by the user, then automatically e-mailed to the system administrator for fast, easy access.

"This tool furthers the evolution of HASP SRM into a comprehensive solution that manages the business lifecycle of software products," said Laila Arad-Allan, vice president of software DRM at Aladdin Knowledge Systems. 'This new tool is designed specifically for corporate management who need to know who is buying their software, how it is being purchased and used, and whether there is untapped potential. This is a vital business tool that provides the infrastructure for turning prospects into actual buyers and to growing sales from existing customers.'

The Aladdin HASP SRM Report Generator works in conjunction with the Aladdin HASP SRM Business Studio Server v2.50 and v3.10, and is available for use on the Microsoft Windows 32-bit operating system.
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