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Identity theft protection to be available through US retail outlets.

LifeLock : 01 November, 2007  (Company News)
Lifelock identity theft protection mechanism to be retailed in the US by Office Depot making identity theft prevention more easily available to everyone.
Office Depot has announced its relationship with LifeLock, the proactive identity theft protection services company. This exclusive relationship will make LifeLock's groundbreaking security solution available later this year at Office Depot's 1,200 retail stores nationwide and online.

Identity theft is the fastest growing white-collar crime in America, according to the Federal Trade Commission (FTC). Unlike other security services on the market, LifeLock specializes in the prevention of identity theft rather than the reporting of it after the fact. With LifeLock, customers have the assurance of a proactive service that is protecting personal and/or business information. In addition, LifeLock is the industry's only identity theft solution that is willing to protect its customers' identity with a $1 million service guarantee.

The LifeLock service also helps to reduce the risk of identity theft problems by setting and automatically renewing fraud alerts with the major credit bureaus and removing member names from pre-approved credit card offers and junk mail lists.

"LifeLock is the type of breakthrough product that is not only very relevant to individual consumers today, but also offers a much-needed service for small businesses with just a few employees and larger companies with hundreds or thousands of associates," said Chuck Rubin, President, North American Retail for Office Depot. "With this new relationship with LifeLock, we will be bringing our customers an essential security solution with the convenience, value and service they've come to expect from Office Depot."

"We're very pleased to partner with Office Depot to provide their customers with access to the security tools that can safeguard their personal, business and employee information from identity theft," said Todd Davis, Co-Founder and Chief Executive Officer of LifeLock. "With LifeLock, consumers and businesses can rest assured that they are protected from identity theft - I guarantee it."

The FTC reports that 27.3 million Americans have been victims of identity theft in the last five years, including 9.9 million people in the last year alone. According to the FTC, last year's identity theft losses to businesses and financial institutions totaled nearly $48 billion and consumer victims reported $5 billion in out-of-pocket expenses.

To ensure that businesses are not impacted by these thefts, LifeLock also offers a service plan for businesses so that employees remain focused on their work and not spend valuable time and resources dealing with the identity theft issues.

Details on LifeLock service plans available through Office Depot will be announced later this year.
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