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Higher shoplifting detection with Acousto-Magnetic tagging

ADT Fire And Security : 16 July, 2008  (New Product)
Retail article tags based on Ultra-Max acousto-magnetic technology shown to be more reliable in detecting theft and raising alarms in cases of retail theft attempts
Research has shown that Ultra-Max acousto-magnetic (AM) technology offers retailers exceptional anti-theft alarm detection rates compared to radio frequency (RF) technology. Ultra-Max AM technology is used in Sensormatic anti-theft systems from ADT, Europe's leading provider of electronic fire and security solutions.

The US based Loss Prevention Research Council (LPRC) conducted a retailer-sanctioned study of theft deterrence across 320 stores. In tests conducted to measure electronic article surveillance (EAS) technology effectiveness, this real-world research found, on average, AM technology detection rates were more than 1.5 times those of RF technology.

The study's chief investigator, Dr Read Hayes, noted: "To be a credible deterrent to shoplifting, EAS systems must alarm. In addition, offenders must know the systems exist."

The high quality of Ultra-Max AM technology is further supported by lab studies conducted for ADT by the Institut fuer Distributions und Handelslogistik des VVL eV, associated with the University of Dortmund in Germany. In a controlled environment, researchers took Ultra-Max AM anti-theft labels through 15 reference points and 12 different positions, each three times. The AM technology showed average detection rates of 98.5% in both horizontal and vertical orientations.

In a third study, the University of Arkansas used Ultra-Max AM technology in its investigation of Radio Frequency Identification (RFID) as a possible anti-theft technology. AM technologies performed very well across a series of seven shoplifting scenarios, achieving a 100% detection rate in five of those scenarios.

"With data from top research sources confirming Ultra-Max AM technology's outstanding performance for retail theft prevention, our Sensormatic EAS solutions continue to prove a valuable tool to help retailers reduce their losses and thereby boost their profits," said John Smith, Vice President of Retail Sales for ADT Europe, the Middle East and Africa.
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