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News

EAS tag market for retailers forecast in new report

Research And Markets : 29 January, 2014  (New Product)
The global market for electronic article surveillance (EAS) tags for the retail industry is revealed in a new report

Research and Markets has announced the addition of the "2014 Report on the International Electronic Article Surveillance Tags Market - Forecasts to 2016" report to their offering.

Most retailers are now adopting a source tagging solution to reduce theft and fraud. In source tagging the EAS tags are applied at the manufacturing source, and recirculated from the retail store. Recirculation helps to reduce store payroll costs, improve sales, and add consistency everywhere from store operations to merchandise displays. It not only helps in reducing payroll hours at the store required to apply tags, but also increases the percentage of time spent on selling and customer service.

Thus, the emerging trend for source tagging in the Retail sector not only helps in reducing theft but improves its financials.

The Global EAS Systems market is driven by several factors. One such driver is the robust growth in the Global Retail market. The growth in the retail market has driven the need for security solutions in retail outlets due to the increasing number of thefts such as customer and employee shoplifting.

The report states that one of the major challenges in the market is the high cost of implementing EAS systems. EAS systems include EAS gates, EAS tags employing numerous technologies such as RFID, electromagnetic, acousto-magnetic, and microwave which require high upfront investment in these technologies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry.

The report can be purchased directly from Research and Markets here: "2014 Report on the International Electronic Article Surveillance Tags Market - Forecasts to 2016"

 

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