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Digital surveillance market growth outstrips analogue

Multimedia Intelligence : 23 April, 2008  (New Product)
Report demonstrates that despite remaining small in percentage installs, IP surveillance is enjoying a period of strong growth.
MultiMedia Intelligence reports that the market for IP/Networked video surveillance grew nearly 50% in 2007, to approach $500 million worldwide. This growth is nearly four times the growth rate of the broader video surveillance equipment market, which also includes CCTV cameras, Digital Video Recorders (DVRs) and Network Video Recorders (NVRs), and IP Encoder/Streamers.

While IP/networked video surveillance camera units and revenue are growing rapidly, they remain a small percentage of the overall surveillance market. The outlook for continued growth of IP/Networked video surveillance is strong. However, the barriers to it overtaking traditional CCTV surveillance will prove enduring.

"The transition from traditional CCTV surveillance to networked digital surveillance is revolutionary for the physical security industry,' according to Mark Kirstein, President of MultiMedia Intelligence. "Yet this transition is also seen as over-hyped and under-performing compared to many expectations. Both are true."

MultiMedia Intelligence's new research also found:

* IT-oriented companies such as Cisco, IBM and Intel are adding a fierce new competitive dynamic and new IP/Networked surveillance companies such as IndigoVision, March Networks and Nice Systems are providing competition, the likes of which the legacy surveillance manufacturers have never seen. This is drastically accelerating product innovation.

* Growth in the DVR market is slowing. Network Video recording, both hardware-based and software-based, are emerging as a key growth category.

* Remarkably, the semiconductor value per channel for video processors is declining at a faster rate than both volatile and non-volatile memories. This phenomenon is the result of manufacturers using declining ASPs to fund higher memory densities. Power and analog semiconductors experience the lowest revenue declines.

* Semiconductor opportunities remain strong in DVRs and IP/Networked surveillance equipment. Key categories include video processing/Codecs and image sensors.

* With strong expertise in physical security, the legions of dealers and VARs are generally not experts in networking and IP technology. This lack of expertise is a major barrier to adoption of Networked Video among end users.

"Internet Protocol (IP)/Networked Video Surveillance Market: Equipment, Technology & Semiconductors" analyzes the IP/Networked surveillance market within the context of the broader video surveillance industry. The research examines the value chain from end-users to distribution/sales, integrators, equipment manufacturers, software vendors, and semiconductor providers. Our expertise is based on our years of researching the physical security, digital camera and semiconductor markets. The report forecasts and segments markets by product categories including CCTV & IP cameras, Encoder/Streamers, DVR/NVR, and surveillance software & video content analytics. In addition, detailed technology segmentation and forecasts are included for semiconductors in each product category, video signal processors & codecs, image sensors (CMOS/CCD), camera resolution, and network interfaces (PoE, Wi-Fi/Mesh, others). Forecasts include units, revenue, ASPs at the equipment, software and semiconductor level by product type.

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