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Digital rights management for mobile TV.

SafeNet : 24 May, 2007  (New Product)
DRM and conditional access combined in one technology enables legal access to premium material using mobile TV.
SafeNet and Irdeto have announced their partnership in mobile TV protection.

The resulting joint solution unites two normally competing technologies: conditional access and digital rights management (DRM) to reduce risk and uncertainty for broadcasters and operators, and enable mobile TV to reach its potential.

Traditionally, broadcasters and operators had to choose between conditional access and DRM when deploying mobile TV. Each solution has strengths: conditional access, requiring a pin code or smart card for satellite TV for example, brings the experience of decades of deployment in cable, terrestrial, broadband and satellite. DRM exploits open standards favored by the mobile community. This partnership brings together the world leaders in each area - Irdeto with more than a million mobile TV conditional access users in South Korea, South Africa and Germany, and SafeNet with the world's first commercial DRM deployment for mobile TV in the UK.

"SafeNet and Irdeto bring complementary skills to the table. Irdeto has decades of experience in the day-to-day operation of broadcast systems, and protects the world's largest mobile TV deployment. SafeNet is the recognised leader, driving deployment, innovation, and standards in DRM for mobile TV. This fit makes a compelling partnership, both for us and for our customers," said Graham Kill, CEO of Irdeto.

Under the terms of the partnership, Irdeto and SafeNet will also collaborate on an end-to-end OMA 2 DRM solution, integrating SafeNet's DRM Fusion Toolkit server solution, and Irdeto's mobile DRM client solution.

"Mobile TV is a compelling revenue opportunity for broadcasters and operators, which risks being derailed by the acronym soup of standards and interoperability issues," said Simon Blake-Wilson, managing director, DRM, SafeNet. "We are proud to partner with Irdeto to produce a multi-technology protection solution that will enable mobile TV to realise its potential."
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