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Dedicated Micros Product Manager promoted to AD Group board

AD Group : 19 May, 2008  (Company News)
Director of Product Management to oversee full life cycle development of products in Dedicated Micros' range
CCTV specialist AD Group, the parent company of Dedicated Micros, announces
that Hugh Devereux is being promoted to the position of Director of Product
Management for DM, accountable directly to the CEO of AD Group, with reporting
responsibilities to the AD Group Board.

Devereux who is currently Head of Product Management joined Dedicated Micros
from Baxall in 2005. In his enhanced role, he will be responsible for all
aspects of product management from initial concept to the development and
introduction of new models and their life cycle management and positioning. In
addition, Devereux will oversee the adaptive engineering of products to meet
specific application requirements.

Said Hugh Devereux: 'I am delighted to have been offered this wide ranging role.
Product development and management has been a key element of Dedicated Micros success to date. This is undoubtedly an exciting time to be leading this vital
function given our industry-leading suite of NetVu Connected solutions with
enhanced capabilities such as High Definition CCTV. The recent addition of the
ICE range of cameras and mini-domes has further strengthened our ability to
offer powerful end-to-end solutions.

'At Dedicated Micros we recognise, increasingly, that it is not just about the
provision of standard 'off the shelf' products. We are now in a position to
offer a flexible toolkit to system integrators, with PowerScript and a
customisable browser interface, so they can adapt standard products to their
own needs. I believe that this further broadens our system solutions offerings,
using Video Analytics, this flexibility will become an ever more critical asset
for our customers.'

Said AD Group's CEO Mike Newton: 'We are extremely pleased to confirm Hugh's
promotion which reflects the substantial contribution he has been making to the
business at a strategic level. Hugh's promotion also underlines the importance
we place on our product management function to effectively introduce our hugely
exciting product developments across the globe.'
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