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AVG alliance provides computer retail market access.
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AVG UK And Ireland
: 29 November, 2007 (Company News) |
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Independent computer retail market presence provides AVG with the opportunity to improve share in personal computing security. |
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AVG has formed a new alliance with merchandising company, Profile, signalling a significant expansion of its presence among the independent computer retailing community.
The partnership gives AVG direct access to the UK's top 160 independent retailers every month.
AVG's increasing share of the UK software security market has been achieved largely through the independent retailing network and, according to Joseph Benning, AVG's channel manager, the sheer presence of AVG products within independent retailers will take a dramatic leap forward as a result of this alliance.
"The forming of this strategic partnership with Profile is integral to our sales and distribution growth in the UK market," he said. "We will continue to rely predominately on our channel for sales and working with Profile's expertise is the most cost effective way for us to reach independent retailers."
Growing customer demand for AVG solutions has also been recognised by retailers. One retailer Matt Woolley from Forum Computers says "We're delighted with the additional support we get from Profile. AVG is a popular product that is now regarded as central to people's internet security needs rather than as an add-on option."
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