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Alliance for the protection of childhood identity.

LifeLock : 17 October, 2007  (Company News)
Lifelock and Edentify partner to offer improved protection against the compromise of children's identity with option to extend protection to adult family members.
Edentify has partnered with LifeLock to help protect and manage the identities of children.

LifeLock, the industry leader in the field of identity theft protection, will use Edentify's IDAlert product to continuously monitor and detect information related to a specific child's identity, which allows Edentify to notify LifeLock when an owner's identity has been compromised. The agreement also allows for the option to extend the product offering to its adult customers.

"Child identity theft has not traditionally been as thoroughly tracked as has adult identity theft," says Terrence DeFranco, Edentify's Chief Executive Officer. "Typically, the crime is first recognized when children become older and apply for checking or credit cards and student loans. The objective of our partnership with LifeLock is to help rectify this problem as early as possible."

LifeLock offers the nation's only identity theft prevention service for children under 16. LifeLock's child protection plan checks credit reports, places fraud alerts on credit reports as necessary, and checks for work history or misuse of social security numbers. LifeLock charges only $25 annually to protect the identity of its minor clients.

"The child protection plan we offer is an important element of our overall service, and our partnership with Edentify will allow us to strengthen and enhance that program," said LifeLock CEO Todd Davis. "Children are the forgotten victims of this crime and parents must do a better job of committing to protecting their financial future. Partnered with Edentify, there isn't another program available that can provide the overall protection we can."

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