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Editor's Blog and Industry Comments

Best of breed approach to IP surveillance installations

26 January, 2009
At InterSec, IQinVision demonstrated how its best in class approach to surveillance systems keeps suppliers focussed on their areas of expertise
IQinVision are known to be keen on their drive to develop a strong partnership program to maximise the benefits of an IP surveillance architecture using the best components that a strong technology partnership network can deliver. To understand a little more about this, I went along to the IQinVision stand at the InterSec show and spoke to Paul Bodell, their Chief Marketing Officer.

The company's most recent joint venture is with the analytics provider Via:Sys. Choosing a video analytics partner isn't the easiest task because there are many of them offering everything from specific single functions through to complex AI systems that are heavy on processing and heavy on budget. So why did IQinVision choose Via:Sys? The company, Paul told me, wanted a reliable established partner that could provide video analytics that were simple, affordable and reliable. Having examined a number of suppliers, the main thing that IQinVision noticed was that many analytics engines are simply unreliable, either not performing the task that they're designed for or generating too many errors and false alarms. Often this is the result of being too complex therefore simplicity was an important deciding factor as was reliability â€" the company wasn't prepared to offer its clients something that didn't work properly. Finally, with additional functionality constantly being added to cameras, the issue of cost becomes increasingly important and so adding hundreds of dollars to the unit cost just wasn't viable. By collaborating with Via:Sys, IQinVision believe they've achieved their goal of offering analytics capability in an affordable and reliable way.

We went on to discuss the large casino market and I asked if the addition of analytics to their package was something that the casinos would go for. Casinos offer an interesting mix for analytics providers, he told me. Although there's nothing specific at present for fraud analytics on tables, the technology is used for perimeter and zone protection and increasingly for analysing customer behaviour to improve casino layout and service provision and for improved hospitality for important casino clients. In terms of general security, casinos have such tight physical security controls that often analytics are actually slower in determining a risk than the casino's own physical presence. So far, he went on, no-one has come up with an analytics engine that will predict the outcome of a roulette wheel!

Talking more generally about IQinVision's technology partnership philosophy, the three main requirements are performance, open architecture and quality of support and service. The company is very keen on open systems architecture and is a strong follower of the best in class approach to building modern surveillance systems whereby each company in the partnership network focuses on its own expertise rather than diluting its offering with peripheral products that fall outside that expertise. To highlight this, the Middle East channel that IQinVision uses tend to be IT integrators rather than single-focus security companies. With a heavy focus on IT integration and good technical support from the partnership network, this approach offers a better level of installation service than using companies that are focussed on one aspect of the security industry.

Paul sees the region as continuing to have solid demand for IP surveillance systems. The IT infrastructure is there and growing and such issues as storage and bandwidth aren't seen as a problem. There is a culture of quality and technology acceptance, he told me, along with many green field sites which are not constrained by legacy equipment or legacy attitudes.
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