WISeKey is in Paris at the e-G8 Forum, discussing the "Right to Disappear" initiative and WISeID Personal Data Protector. Since Carlos Moreira appeared on CNBC last month discussing privacy on the Internet, WISeID has been receiving unprecedented attention. WISeID also debuted on the Android Market this week, following its very successful iPhone deployment, bringing WISeKey's encryption technology to Android smartphone customers.
By invitation of President Nicolas Sarkozy, Mr Moreira will represent WISeKey at the e-G8 Forum this week. Mr. Sarkozy intends to focus on the critical importance of the digital ecosystem to global economic growth. WISeKey's digital security and authentication expertise mandates that the Geneva-based firm play a role establishing universal protocols for digital identity management.
"Social networks are compiling data daily, but there are no international regulations," points out Mr. Moreira. "Abuse is inevitable, but the e-G8 can help here." Data flows globally, but privacy laws are a matter of geopolitics. Fortunately, the current atmosphere in Europe and the USA is that data privacy is a fundamental right: individuals should control how their personal data is used and by whom.
Recent identity theft in prominent consumer brands highlights the hazards of personal data exposure. The gap between a person and the authentication of a digital identity leaves millions vulnerable to dangers beyond identity theft and fraud. "There isn't anything built into the architecture of the Web that can verify who you are," Moreira says. "WISeKey's systems have been the closest thing for years. WISeID is the first global answer to this problem and a huge market opportunity for our company."