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Welsh air ambulance cards accessible to the blind.

Payne Security : 13 June, 2007  (Application Story)
Braille ID cards for charity workers for confirmation of identity which can be read by all sectors of the community.
Secure ID cards incorporating Braille and personalised lanyards from Wales
based Payne Security have enabled Wales Air Ambulance to enhance its profile
when raising funds in public.

Based in Caernarfon, Swansea and Welshpool and with offices in Wrexham and
Swansea, Wales Air Ambulance is a charitable organisation that airlifts life
threatened sick and injured people to hospital as quickly as possible.
Effective fundraising is vital to keep the charity airborne, and employees
and volunteers regularly meet with the public at events and door-to-door to
canvas for support and contributions.

Wales Air Ambulance was keen to improve the visibility of its identification
and contacted Payne Security to enquire about personalised lanyards. Once
dialogue had been established, it became apparent that Payne Security could
offer further assistance by making the ID cards accessible to the blind or
visually impaired.

To achieve this, a contact telephone number is printed onto the card in
Braille, enabling people to learn more about the charity or to confirm the
authenticity of the cardholder. In addition, each card contains the charity
's distinctive helicopter logo and the cardholder's details.

"Payne Security's solution has provided an integrated method of maintaining
visibility whilst extending ease of identification to the visually
impaired," comments Angela Hughes, Chief Executive of Wales Air Ambulance.

The move by Wales Air Ambulance towards highly visual ID cards reflects
growing awareness amongst businesses of the need to demonstrate inclusivity
towards all members of the public. In the public sector, for example, this
is now a legal requirement under the regulations of the Disability Equality
Duty, introduced by the government in December 2006 to ensure that disabled
people are treated fairly when they interact with any form of public
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