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News

WebCard Loyalty gains IDDY award

Fun Communications : 17 September, 2009  (New Product)
The Identity Deployment of the Year Award for 2009 has been awarded to fun communications for its virtual loyalty and bonus card issuing system based on digital identities
WebCard Loyalty gains IDDY award
The coveted IDDY Awards were presented for the fourth time yesterday in Las Vegas at the Digital ID World trade fair. 'IDDY' stands for 'Identity Deployment of the Year'. Fun Communications, based in Karlsruhe, Germany, won the IDDY Award in the category 'Proof of Concept' (POC) for its 'WebCard Loyalty' Internet portal.

WebCard Loyalty is a solution for issuing and managing virtual loyalty and bonus cards. The portal is based on the open standard 'Information Card'. This replaces the classic login process based on a user name and password with an innovative technology which enables Internet users to administer and securely share their digital identities. fun communications has enhanced this technology with the 'loyalty and bonus card' aspect, and in doing so combines the benefits of user-centric identity management with a customer loyalty and bonus program in a unique way.

'Winners of the 2009 IDDY Award reflect the evolving identity landscape, where applications are leveraging a wide range of protocols and collaboration is the key to moving the global identity industry forward,' said Brett McDowell, executive director, Kantara Initiative.

The IDDY Awards were presented this year by the Kantara Initiative for the very first time. The goal of the initiative, founded by around 45 organizations from the global identity and Internet communities, is to bring together technologies, initiatives and organizations for identity management. The initiative was instituted by Concordia Project, DataPortablity Project, Information Card Foundation, Internet Society, Liberty Alliance, OpenLiberty.org and XDI.org. Previous winners of the IDDY Award include amongst others Deutsche Telekom AG (T-Com, T-Online business division), eBIZ.mobility, EduTech (education agencies of the US state of New York); NTT Labs, Rearden Commerce, the UK Government Authentication Gateway and the government of New Zealand.
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