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News

Web based geolocation service

Quova : 11 November, 2008  (New Product)
Quova On-Demand provides access to IP geolocation data from company web applications
Quova has introduced Quova On-Demand, a Web service that enables online businesses to easily integrate Quova's IP geolocation data directly into their Web applications. The SOAP-based Web service allows online businesses to quickly write geolocation-based business rules that dictate actions such as displaying local store locations or weather. Or, to check for identity theft or fraud in an online transaction, an e-merchant might create a rule to automatically compare the IP address location of the user to their credit card billing address location. A mismatch, such as the user logging from a different country, could be an indicator of potential fraud.

Quova provides geolocation data by analysing a visitor's IP address, instantly identifying their geographical location, often down to the city level. Online businesses, E-retailers, ad networks, banks and government agencies integrate geolocation data into their Web applications to geotarget their advertising and content, detect identify theft and card-not-present fraud, manage digital content distribution, comply with local laws and more.

Now applications employing the same quality geolocation data and reliability that Quova is known for are even easier for online businesses to implement and deploy.

Features include:.

* Most Web developers can set up access in less than 15 minutes.
* Automatic updates to the Quova data.
* Sample code provided for easy customisation.

Quova On-Demand allows businesses with minimal IT resources to obtain the Quova data without the initial investment required for a server installation. There is no downloading, no installation, and no maintenance required.

'We were very impressed on how easy it was to implement the Quova Web service, said Barbara Bailie, Director Interactive of Astral Television Networks, a division of Astral Media Inc. which is the largest provider of English and French language pay and specialty television in Canada. 'We were up and running in a very short time period, which allowed us to meet a very critical deadline. The service was very flexible with respect to setting up the business rules and allowed us to quickly and easily change them on the fly,' said Bailie.

Quova On-Demand is an affordable solution for companies with limited budgets or those wishing to 'test' geolocation, as customers subscribe on a monthly or annual basis and pay only for the data queries used. Priced on a pay-per-query model, customers are charged only when a query is made to the Quova database. For users with high web traffic, Quova offers tiered query plans and site licenses.

Quova On-Demand customers will receive free technical support. Quova also provides sample code, and offers best practices advice on the type of business rules to write in order to interpret the geolocation data. Quova's On-Demand solution is available immediately.
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