Free Newsletter
Register for our Free Newsletters
Newsletter
Zones
Access Control
LeftNav
Alarms
LeftNav
Biometrics
LeftNav
Detection
LeftNav
Deutsche Zone (German Zone)
LeftNav
Education, Training and Professional Services
LeftNav
Government Programmes
LeftNav
Guarding, Equipment and Enforcement
LeftNav
Industrial Computing Security
LeftNav
IT Security
LeftNav
Physical Security
LeftNav
Surveillance
LeftNav
View All
Other Carouselweb publications
Carousel Web
Defense File
New Materials
Pro Health Zone
Pro Manufacturing Zone
Pro Security Zone
Web Lec
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
 
News

Web 2.0 drives business success according to IDC report

WorkLight : 07 July, 2008  (Technical Article)
Worklight endorses opinion that Web 2.0 adoption by businesses represents a growing trend with more corporate sites using this technology than ever before
A Financial Times feature by IDC analysts on the virtues of companies embracing Web 2.0 technology is spot on, says WorkLight, as firms drive business and customer engagement using sites such as Facebook, iGoogle, and others.

The Web 2.0 Company says that IDC's assertion that firms of all types are using blogs, wikis and social networking sites to interface with their customers and other businesses, is a valid one.

Research firm IDC’s analysis revealed that 36 per cent of enterprise Web sites are already using this technology, and a further 27 per cent of firms expect to embrace it in the next 12 months.

'The B2B and B2C advantages of using Web 2.0 technology are well-documented, and can significantly raise the profile - as well as the revenues - of most companies,' said David Lavenda, WorkLight's vice president of marketing and product strategy.

'Moreover, engaging customers using social networking websites can have a positive impact on the way products and services are received. It is important however that trusted customers and authenticated partners access these Web 2.0 tools without posing a serious security threat to corporate data,' he added.

According to Lavenda, using a secure environment to access Web 2.0 services improves both marketing efforts and helps to drive revenues, ensuring more effective communication channels with third-party companies, partners, resellers and, of course, customers.

WorkLight's secure enterprise technology allows companies to apply their existing authorisation policies on data and services to any popular consumer Web 2.0 front-end environment.

'The WorkLight technology also engenders a self-service system for partners, alumni, customers and staff to enjoy, and one that complies with corporate governance guidelines. This is particularly important given the emergent Web 2.0 security threats, such as cross-site scripting and cross-site request forgery,' he said.

Bookmark and Share
 
Home I Editor's Blog I News by Zone I News by Date I News by Category I Special Reports I Directory I Events I Advertise I Submit Your News I About Us I Guides
 
   © 2012 ProSecurityZone.com
Netgains Logo