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News

Web 2.0 business drivers survey underway

Inbox/Outbox : 09 June, 2009  (Company News)
Inbox/Outbox is set to uncover the truth about social networking adoption in the workplace with the launch of a survey on the subject
Inbox/Outbox, in partnership with Mesmo Consultancy, is launching a new survey of Web 2.0 adoption in business. The research aims to discover the truth behind how and why social networking, wikis and blogs are used in private and public sector organisations. Founder of Mesmo Consultancy, Dr Monica Seeley, will announce the survey's findings at 3.30pm on both days of the Inbox/Outbox conference.

Significant media coverage and speedy take up by some larger enterprises and international brands has ensured that awareness of social networking is unquestionably high. The short survey will ask IT, marketing and business professionals the extent to which Web 2.0 and collaborative technologies such as LinkedIn, Facebook and Twitter, are actually being used as effective business communications tools, as well as the perceived benefits in doing so.

According to Dr Seeley, Web 2.0 provides the tools to change not just operations, but also business culture and behaviour. "The trick is to do so for the better," she comments. "At one level this means developing a richer, more effective communications ethos, rather than the thin, monosyllabic inefficient one currently being generated by conventional email. We recently produced a social networking survey for our clients, which strikingly reported that very few of the respondents actually use social networking tools, as they didn't feel they delivered any tangible business benefits. This is in stark contrast to many of the technology led surveys that are perhaps, but understandable, over-optimistic."

"We continue to see research reports that state very different results regarding the adoption levels of Web 2.0 and collaboration tools within the business environment and we want to find out what is really happening in the UK right now," adds Managing Director of Revolution Events, Rich Tribe. "We are expecting a low adoption rate so far, due to a lack of proven business benefits and perceived threats to privacy and information security."

Inbox/Outbox 2009 takes place on the 16th and 17th June at the New Connaught Rooms in Covent Garden, London. Entrance is free of charge and delegates will be able to tailor their own educational programme based upon more than 25 sessions taking place on each day. Key areas of focus for Inbox/Outbox 2009 will include email management and security, data protection issues and Enterprise 2.0 and collaborative applications. Further information regarding the conference, including a full programme, can be found at the inbox/outbox web site.

IT, marketing and business managers are invited to take part in the survey, which can be completed online. All respondents will be entered into a prize draw to win a bottle of champagne and a free place on a Mesmo Consultancy email workshop, where business professionals can learn how to use electronic communication even more effectively. The survey closes at 12pm on Friday 12th June.

Inbox/Outbox 2009 is owned and organised by Revolution Events and is sponsored by Acxiom, CommuniGator, CreatorMail, Gatormail, Dotmailer, Mardev, Neolane, Newsweaver and 8Seconds.
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