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News

Watermark tracking through internet image search.

Digimarc : 12 November, 2007  (New Product)
Digimarc and BD-BrandProtect deliver ability to detect copyright infringements through enhanced image search capabilities including internet searches.
Digimarc has announced enhanced track and trace and digital watermarking capabilities for digital imagery, providing digital image and brand owners with increased visibility into authorised and unauthorised use of their digital image assets and brands.

The sophisticated ImageBridge tracking system from Digimarc, now enhanced by services from BD-BrandProtect, crawls the broad Internet as well as specific URLs provided by customers to search more than 200 million images each month. When it locates digitally watermarked images, Digimarc delivers reports back to digital image and brand owners allowing them to track their images and more effectively track advertising for their products and/or use of their images in ads, and protect associated trademarks and copyrights.

“As the distribution of digital photography and other media content has gone non-linear, fueled by the popularity of social networking and user generated content sites, the importance and value of monitoring and measuring digital assets has increased exponentially,” said Stuart Rosove, senior director of business development, Digimarc.

Rosove continued, “We are pleased to be working with BD-BrandProtect to help our customers and theirs more effectively measure viral distribution of ads, protect trademarks, enforce copyrights and, for those in the business of licensing images, find other ways to monetize their images. The relationship enables a significant increase in search scope and scale and provides Digimarc a foundation upon which to expand our service offerings to other brand and advertising related markets.”

In addition to providing Digimarc customers with enhanced image search capabilities, the partnership enables BD-BrandProtect to market Digimarc’s digital watermarking technology to its own customer base. These Digimarc capabilities complement BD-BrandProtect’s offerings that locate and mitigate potential instances of online threats — such as phishing, fraud, copyright infringement, web traffic diversion and more — that can damage company reputations and customer trust. The combined services provide organizations with an expanded view into their presence on the Web.

“Since BD-BrandProtect is laser-focused on helping companies gain control over how they are represented online, we realized an opportunity with Digimarc’s technology to expand our capabilities to include digital imagery,” said Kevin Joy, VP, BD-BrandProtect. “This partnership provides us with a competitive advantage by combining our online threat protection services with their unique digital watermarking technology. As a result, our customers will be provided with an advanced level of protection for their brands on the Internet.”

Digital watermarking provides a unique and persistent identifier for all types of media content, including digital images, television, music and movies. It enables reliable identification of media content across multiple platforms and distribution networks. For digital images, Digimarc ImageBridge digital watermarking weaves a unique and imperceptible identifier into photos as a means of communicating copyright ownership.

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