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News

Video self service appliance

SpeechStorm : 24 November, 2008  (New Product)
Visual voice recording now available for call centres enabling picture representations of products for selection
SpeechStorm has announced its plans to launch a new suite of Visual IVR applications which combined with the already familiar voice-based IVR, will add a visual experience for callers. Enterprises can now offer their customers a new, intuitive way to transact with them using a simple video call on their mobile phone to give a visual representation of their service options.

Adding visualisation to traditional IVR reduces the time people spend listening to full menu options before making a choice. Furthermore it puts a visual element to the business transaction itself, such as transferring money or checking in for a flight, enabling the user to complete the transaction much quicker and more intuitively.

Visual IVR, which is part of the emerging Interactive Voice and Video Response technology set, is the new communications channel that complements the range of phone based self-service options an organisation can offer to satisfy its customers' demands.

Visual IVR is gaining increasing acceptance in Europe with the growth and proliferation of the 3G network. The technology is compelling to busy people on the move where mobile phones rather than laptops are more accessible and quicker to use. Visual IVR is underpinned by the video call channel in the 3G mobile network and SpeechStorm is amongst the first to deliver innovative solutions over this medium presenting a new channel for businesses to communicate with consumers and offer an improved, differentiated caller experience.

A recent Datamonitor report that uncovered the potential of emerging video technologies supports this assertion, highlighting that 3G mobile phone penetration is high in EMEA and as video calling is possible over a 3G network, the number of video calls will increase as customers get used to making and receiving video calls. Datamonitor predicts growth of visual IVR in this region and identifies the Financial Services sector as the channel with the most potential to generate and drive additional revenue and provide innovative customer service improvements.

Oliver Lennon, CEO of SpeechStorm comments, "We are delighted to pioneer this exciting, new technology and to boost our self-service portfolio with a unique and very powerful visual capability that is set to transform how customers communicate with their service providers. Visual IVR offers organisations a new way to interact with their clients using an appealing, intuitive, visual experience through their mobile phone. "

The SpeechStorm suite of Visual IVR applications will launch later this month, backed up with a series of webinars and technology briefings. Analysts and journalists wishing to gain an early insight into SpeechStorm's Visual IVR applications are invited to liaise with SpeechStorm's PR listed at the top of this release.
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