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News

Video Competition Raises Awareness Of Internet Security

Trend Micro : 11 February, 2011  (Company News)
Trend Micro has launched a campaign aimed at raising awareness for young people about privacy issues and internet safety through an online video competition
Trend Micro launches its “What’s Your Story?” campaign; an international  video competition which encourages young people to lead the way in Internet education.  The competition, open to everyone aged 13 and over (including individuals and schools), aims to help parents, teachers and young people to become more aware of Internet safety, encouraging and enabling them to act safely and responsibly online.  The contest asks individuals to create and submit a video, with the contest categories mirroring some of the largest challenges to being safe online; Being a Good Citizen; Using a Smart Phone Wisely and Maintaining your Online Privacy.  



“We wanted to create a fun and relevant way for everyone, especially young people, to be involved in their own online safety”, said Rik Ferguson, Director of Security Research and Communications at Trend Micro. “Whether it be talking to their parents at home, or to a teacher and their peers in the classroom.  We are delighted to be joined by some of the world’s leading organisations in advocating youth online safety, and we believe ‘What’s Your Story?’ promotes the boundless possibilities of both creative and safe internet use.”



As part of the campaign, Trend Micro Internet Safety for Kids and Families has teamed up with some of the world’s leading organisations, to create a judging panel for 2011, which includes: Childnet International, Common Sense Media, ConnectSafely, Facebook, Trend Micro and Web Wise Kids.



Will Gardner, CEO, Childnet International said: “We are delighted to be involved in the “What's Your Story?” competition. This is such a great opportunity for young people to learn about the safe and responsible use of technology in a creative, fun and positive way. We know that young people communicating to young people is a very powerful way to get messages across, and this is what these films can achieve.”



What makes this competition unique is the peer review and crowd-sourcing required to get through to the judging stages, keeping everyone actively engaged throughout the entire process.  Only the highest-rated and most-viewed videos will be considered for prizes by the judges, so entrants must encourage views and votes of their own submissions.  



“One of the most effective ways to educate teens is for them to learn from their peers”, said Andrew Noyes, Manager, Public Policy Communications at Facebook. “Trend Micro’s ‘What’s Your Story?’ contest sets this dynamic up, enabling kids to learn about online safety and citizenship in a fun and entertaining way. Nothing is more important to Facebook than the safety of the people who use our service and we're proud to be part of this effort."



What’s Your Story will award a grand prize of £6,000 to the winning entry, with special categories for schools and individuals who submit entries.  The last day to submit video entries is 5 April 2011, and the winners will be announced on 26 April 2011.  
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