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News

Understanding the rules of web networking

O'Reilly : 12 August, 2009  (New Product)
New book from O'Reilly explores the topic of Social Networking using such sites as LinkedIn and Facebook and how to make the best use of them
Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them?

With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world.

'The New Community Rules: Marketing on the Social Web is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers,' explains Weinberg, who is based in New York City. 'The New Community Rules: Marketing on the Social Web also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities.'

'The bottom line is that social marketing is about real, genuine relationships,' adds Weinberg. 'Give of yourself, and others will give back to you because they value what you do.'

The New Community Rules: Marketing on the Social Web will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
* Learn the art of conversation marketing, and how social media thrives on honesty and transparency
* Manage and enhance your online reputation through the social web
* Tap into the increasingly influential video and podcasting market
* Discover which tactics work--and which don't


Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules: Marketing on the Social Web presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services.
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