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News

Ultra Exit EAS for retail exceeds 75000 installations

ADT Fire And Security : 29 April, 2009  (New Product)
Nespresso Boutiques the latest retail outlets to benefit from the Ultra Exit electronic article surveillance system from ADT for protection from retail theft
ADT has announced that Sensormatic Ultra Exit systems have surpassed 75,000 installations worldwide in just two years. The fast adoption of the Ultra Exit Electronic Article Surveillance (EAS) pedestal system resulted from a triple combination of its contemporary design, its wide range of models for different retail formats and its highly effective Ultra·Max acousto-magnetic (AM) anti-theft technology. One of the latest international retailers to deploy the Sensormatic Ultra-Exit solution is Nespresso, with more than 120 sales boutiques and boutique bars in key cities around the world.

As the fastest growing operating unit of the Switzerland-based Nestlé group, Nespresso sells sophisticated coffee machines, accessories and premium portioned coffees. After trying Radio Frequency (RF) systems in some of their stores to protect their high valued products from theft while preserving their stores' café appeal, Nespresso elected to use the Sensormatic Ultra Exit AM solution instead.

"We needed an EAS solution that could offer wide exit protection in a stylish design that blended into our unique café environment," said a Nespresso spokesperson. "Another key criterion was a hard tag capable of protecting our high-end coffee machines and accessories. Also a significant consideration is our popular assortment of cookies and chocolates openly displayed for our guests' convenience. This challenge required a labeling solution that not only was small enough to fit inside compact products without covering the brand or content information, but also would be detected in and around the metallic packaging of these products. In addition to all of the important benefits Ultra Exit offered, we had the choice of a concealed system that was perfect for one of our stores in Spain."

Ultra Exit delivers one of the highest levels of anti-theft detection capabilities available today - a top priority shared by leading retailers. AM-based EAS systems are the preferred anti-theft technology for retailers, especially for those like Nespresso selling metal-based or metal-packaged goods. Compared to RF systems, research has shown AM systems to have the highest detection rates to protect all types of products.

In fact, more than 80% of the top 200 retailers who use EAS in the world today rely on Sensormatic EAS solutions for loss prevention in reducing shrink and improving their bottom line. Other leading global retailers with extensive international presence include Marionnaud and many other top-name retailers such as Grupo Cortefiel, Inditex, and Mango. All have recognized the benefits of the Sensormatic Ultra Exit anti-theft system in helping them preserve store aesthetics, improve store operations and protect their profits.

"Through developing strong relationships with some of world's leading retailers we were able to listen carefully and design a system that offers superior EAS protection while blending with different retail store settings," said Sheilagh Hannah, Marketing and Business Development Director for ADT UK. "Our platform helps retailers achieve better customer satisfaction and increased sales by improving their operations."
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