Free Newsletter
Register for our Free Newsletters
Newsletter
Zones
Access Control
LeftNav
Alarms
LeftNav
Biometrics
LeftNav
Detection
LeftNav
Deutsche Zone (German Zone)
LeftNav
Education, Training and Professional Services
LeftNav
Government Programmes
LeftNav
Guarding, Equipment and Enforcement
LeftNav
Industrial Computing Security
LeftNav
IT Security
LeftNav
Physical Security
LeftNav
Surveillance
LeftNav
View All
Other Carouselweb publications
Carousel Web
Defense File
New Materials
Pro Health Zone
Pro Manufacturing Zone
Pro Security Zone
Web Lec
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
 
News

UK Reluctant To Renew Anti-Virus Subscriptions

GFI Software : 19 November, 2010  (Technical Article)
Cost and poor usability quoted as reasons why more people are opting not to renew Anti-Virus software licences on the home computers in the UK, according to a survey from GFI Software
GFI Software has released the results of a new survey looking at how consumers in the UK choose and buy antivirus and security software for their PCs.

Conducted in October 2010, the survey by OpinionMatters of 1,123 consumers across the UK revealed that 40% of those surveyed would be prepared to let their antivirus software go out of date at the end of the initial subscription period rather than pay to renew for another 12 months. A further 15.3% of those surveyed would also let their existing antivirus software lapse on the grounds that the renewal process was too difficult or inconvenient.

More concerning is the stat that 35% of those surveyed do not know when their existing antivirus software is due to expire, or indeed whether it has already expired, while 20% confirmed they had decided not to renew their subscription when the current one expires.

"Consumers continue to invest in security products that offer more frequent updates and improved protection over free antivirus alternatives, but there is a clear move away from the cost, complexity and hassle associated with renewing or replacing antivirus software every year," said Walter Scott, CEO of GFI Software.

The way consumer buy security software has changed significantly in recent years, with 81.5% of those surveyed buying their software online (either as a download or ordering boxed software from an online retailer), while only 6.4% of respondents buying boxed software in a physical retail store. Only 2.6% of those surveyed retain pre-installed antivirus software on a new PC.

The survey also found that 40% of those surveyed would be prepared to replace their existing antivirus software with one that offered lifetime coverage for a one-off fee, while 21% would be prepared to switch to a single product that offers cover for all the PCs in the home.

"The results of our survey show that the recent launch of products, such as our own GFI VIPRE Lifetime Edition, have come at the perfect time. Consumers want a product they only have to buy once and that will protect their machine until they buy a new computer, and that is exactly what our product does. After retail purchase, there are no annual renewal fees for the life of the user's PC," Scott added.
Bookmark and Share
 
Home I Editor's Blog I News by Zone I News by Date I News by Category I Special Reports I Directory I Events I Advertise I Submit Your News I About Us I Guides
 
   © 2012 ProSecurityZone.com
Netgains Logo