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News

UK Bus Operators Adopt Driver Behaviour Monitoring

Greenroad Technologies : 18 April, 2011  (Application Story)
GreenRoad adds to the inventory of buses in the UK using monitoring equipment to improve road safety and driver behaviour
UK Bus Operators Adopt Driver Behaviour Monitoring

GreenRoad has signed more than ten bus and coach customers following its presence at Eurobus 2010 with insurance partner Belmont International. As a result of the show, GreenRoad will be used in an additional 2,100 UK buses and coaches. The total number of buses and coaches with GreenRoad now stands at over 19,000.


Some of the new customers are Central Buses, Mayne Coaches, Voel Coaches and Sleafordian Coaches. All these operators selected GreenRoad 360 to increase their mileage per gallon and passenger comfort while reducing crashes, insurance premiums and wear and tear. A typical GreenRoad customer sees up to a 10% reduction in fuel-consumption and emissions as well as a 50% reduction in accident frequency and resulting costs.


The first customers to sign up after the show was Central Buses, an independent company based in Perry Barr, Birmingham. Geoff Cross, managing director, is a tech-savvy operator who also runs Centrad, a designer and supplier of electronic information systems to bus operators. Central Buses has now gone live with GreenRoad’s service across its fleet of 20 buses and is being used by 25 drivers.


Mayne Coaches will be using GreenRoad’s service in its 33 luxury coaches based out of Manchester and Warrington depots and used by 40 drivers. Voel Coaches, based in Rhyl North Wales, is using GreenRoad’s service across its fleet of 34 coaches used by 68 drivers.  The most recent signing, Sleaforian Coaches of Lincolnshire, is installing GreenRoad in its fleet of 26 coaches and buses to ensure it continues to maintain already high standards of customer care.


One of the features that attracted prospects at Eurobus 2010 was GreenRoad’s new idling solution. Customers typically see 2 – 5% drop in fuel consumption with the idling feature. The idling management capability quickly identifies specific drivers, vehicles, or trips that negatively impact fuel performance. It identifies idling activities that are exceptions to company policy, based on client-defined policy thresholds, applying sophisticated filtering to the unavoidable idling that occurs at traffic lights and junctions.


“We have continued to extend our market leadership and with over 19,000 buses and coaches in the UK using GreenRoad’s service, operators trust us to deliver results in fuel savings and risk reduction, helping them reduce their operating costs,” said Aidan Rowsome, general manager, GreenRoad Europe. “Our presence at Eurobus made a huge impact on our reach to bus fleet operators and sealed the deal for many potential clients.”


GreenRoad 360 is designed to stem the cause of crashes by enhancing driver decision-making while behind the wheel.  Through safer driving, GreenRoad’s service improves performance across fuel consumption, operational efficiency, vehicle wear-and-tear and insurance costs.


Through GreenRoad’s service, Belmont, the UK’s leading independent insurance broker specialising in passenger transport, has access to detailed driving information, making it far easier to predict fleet risk and offer specific risk management interventions. When it comes to renewing insurance policies, this will help Belmont and its clients negotiate improved insurance premiums and cover terms with insurers.


GreenRoad provides the most effective, proactive approach to smarter and safer driving. Because driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, the only way to truly reduce risk and improve efficiency is by focusing on driver decision-making.


GreenRoad 360 provides drivers and fleet managers with real-time, comprehensive feedback, online reporting, analysis and coaching on their abilities, manoeuvres and patterns. As a result, GreenRoad 360 positively impacts both conscious and unconscious driving behaviour – the key to creating more fuel-efficient and safer drivers.

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