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News

TRUSTe Certification For OnDemand

SAS : 14 December, 2010  (New Product)
Cloud data protection provided by SAS' OnDemand has been validated and certified by online privacy seal provider
A successful audit of the SAS Solutions OnDemand infrastructure by TRUSTe, an online privacy seal and services provider, validates the commitment of SAS, the leader in business analytics, to protecting customer data in the cloud.

The TRUSTe audit was a significant milestone for SAS. The company recently filed for Safe Harbor certification, a system to manage personal data privacy practices between the US and the stricter European Union Directive on Data Protection. The Safe Harbor Framework, established by the U.S. Department of Commerce in consultation with the European Commission, allows US companies to satisfy EU privacy directives protecting the personal information of European citizens.

'As a global company with more than 50 percent of sales from non-US customers and substantial operations throughout the EU, Safe Harbor certification is critical for SAS' hosted applications,' said John Brocklebank, Ph.D., vice president, SAS Solutions OnDemand.

Brocklebank noted that in addition to the pending Safe Harbor certification, SAS OnDemand customers are reassured when their data resides within SAS owned-and-operated facilities. 'SAS maintains strict physical infrastructure standards for cloud applications,' he said. 'Unlike other independent software providers, we maintain complete control to ensure that our customers' critical data assets are secure.'

The SAS Solutions OnDemand portfolio comprises 18 offerings including applications for marketing automation, social media analytics, anti-money laundering, drug development and other cross-industry and vertical industry purposes. SAS has provided hosted solutions for more than 10 years.

TRUSTe's privacy certification of SAS Solutions OnDemand includes ongoing platform monitoring and multi-lingual privacy dispute resolution services for consumers. SAS Solutions OnDemand can now display a TRUSTe privacy seal, a well-recognised symbol that verifies a company's commitment to transparency, accountability and consumer choice.

'Given abundant consumer privacy concerns it's no surprise that 71 percent of consumers look for trustmarks before doing business online' said Fran Maier, president of TRUSTe. 'With a TRUSTe privacy seal, SAS sends a clear signal to its SAS Solutions OnDemand customers that it respects their personal information. We've found that 82 percent of consumers who see a TRUSTe privacy seal trust it, which translates directly into increased site engagement. That's the privacy payoff.'
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