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News

Trademark protection in search ads

BrandVerity : 12 June, 2009  (New Product)
PoachMark by BrandVerity provides trademark protection and assists affiliates in managing their paid search activities
BrandVerity has announced the launch of PoachMark, the first comprehensive service to help brands identify and stop trademark abuse in paid search ads. PoachMark identifies the websites, keywords and affiliate IDs utilized by affiliates as they market through paid search. PoachMark is currently used by affiliate networks, agencies and in-house affiliate managers to protect the brands of over 200 affiliate programs ranging from top 5 e-commerce companies to niche online retailers.

Brand owners using PoachMark benefit by saving commissions paid to fraudulent affiliates, improving the performance of their brand keywords and by gaining a stronger ability to control their brand's messaging. 'BrandVerity is an excellent tool, a must have for any search or affiliate marketer,' said Stephen Favrot, HP-Snapfish.

'Now brand owners can find trademark abuse that was previously invisible,' said David Naffziger, BrandVerity CEO. 'We're excited to finally give marketers a service that allows them to protect their brands by shining a light on the often murky relationships between brands and their affiliates. PoachMark helps merchants prevent and recover fraudulent commissions.'

PoachMark's proprietary technology provides an advanced suite of detection tools to detect affiliates and partners violating pre-existing agreements governing paid search. PoachMark utilizes a distributed network of servers, coupled with monitoring agents capable of detecting many of the techniques used by affiliates to hide themselves, including referrer laundering, javascript interstitials, day-parting and reverse geotargeting.

The full release of PoachMark follows the completion of a successful search monitoring beta program launched in September 2008.
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