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The next 20 years of holography to be debated at conference in Hungary

Holo-Pack Holo-Print : 19 June, 2009  (New Product)
The annual Holo-Pack Holo-Print conference will take place this year in Hungary in November with the theme to be the future of the industry
The future of holography will be debated in the birth place of the technology's inventor when the industry gathers for its annual conference and trade show in November. Organised by publishers and consultants Reconnaissance International, Holo-pack Holo-print 2009 (Nov 11 - 13) will take place in Budapest, Hungary, where Denis Gabor, the inventor of the hologram, was born in 1900.

It's 20 years since the first Holo-pack Holo-print, during which time holograms have significantly developed and emerged as one of the most effective anti-counterfeiting and authentication devices used by public and private sector organisation the world over.

But holograms are all around us in numerous other guises: surface-relief holographic films and papers are used as decorative materials for packaging, greetings cards, store décor and gift wrap; holographic optical elements are used in optical disk players, projectors and display screens, and display holograms are one of the most effective illustrative and display vehicles available. Additionally, high capacity holographic data storage is now becoming reality.

The pace of change and innovation in holography has quickened in recent years, so the theme of this year's event will be 'Holography: the next 20 years'. This will allow the industry to look at new strategies that will sustain holograms as the pre-eminent document protection and brand anti-counterfeiting device, to develop and grow in other established applications and to find new applications in the face of the toughest economic downturn for more than 70 years.

During the last 20 years developments in materials, quality standards and manufacturing processes have laid the foundations for holography's unprecedented growth in Western Europe, Asia and North America.

Today, producers in developing economies in Eastern Europe and Latin America continue to expand the boundaries of hologram and holographic material production and end-user applications.

Holopack∙Holoprint 2009 will see hologram producers, strategists, business development executives, artists and designers as well as origination, production and finishing equipment suppliers attending.

Converters of holographic materials, printers, label manufacturers, end-users and industry analysts are also expected visit.

Debates will focus on how the industry will perform during the recession - the most serious since holograms became a viable commercial product - and how growth can be achieved as organisations trim their budgets and competition continues to grow from alternative brand protection and promotional marketing technologies.

Delegates will also see some of the new holographic products, applications and technologies which will play a key role in the strategies used to drive forward growth over the next two decades.

Reconnaissance International's Ian Lancaster said: "This year we really expect a lively debate with a lot of interest from all sectors of the holographic, anti-counterfeiting, authentication and brand protection communities.

"Over the next 20 years, I expect to see changes in the way holograms are perceived by customers and specifiers, with new materials and technology paving the way for ever more interesting applications."

Holo-pack Holo-print 2009 will also host the annual International Hologram Manufacturers' Association Excellence in Holography Awards. These recognise outstanding industry achievement and are given to those organisations that have introduced the most innovative or commercially viable hologram product or technique over the past year.

Register early for Holo-pack Holo-print 2009 before the booking deadline of September 18 and save a minimum of 10%.
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