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News

Tamper Proof Identification Tagging For Vintage Wines

Prooftag : 23 July, 2012  (Sponsored Features)
Authentication tag includes QR code with further information for connoisseurs of fine wines
Tamper Proof Identification Tagging For Vintage Wines
In its continuous search for excellence, Château Smith Haut Lafitte is engaged in ensuring the authenticity and traceability of its wines. After success achieved by Château Smith Haut Lafitte among international connoisseurs, the manufacturer has chosen Prooftag’s Bubble Tag technology to prove to its clients the origin of its ‘Grand Cru Classé’.

Every Château Smith Haut Lafitte bottle from the 2009 red vintage and the 2010 white vintage will be supplied with a unique Bubble Seal on its capsule and neck.  The tamper-proof and non-forgeable seal assures consumers of the origins and authenticity of each bottle.

A consumer can check the Bubble Tag on the Château’s website, or via smartphones thanks to the presence of QR code. This code allows access to various pieces of technical information regarding the wine, the vintage and the property.

This protection is also a method of ensuring that the bottle has not previously been opened.

Florence Cathiard, co-owner of the vineyard with her husband Daniel, said: “Our wines have been met with real success in both France and further abroad. Robert Parker, the acclaimed wine critic, gave our 2009 red Château Smith Haut Lafitte 100 points out of 100! Protecting our wines has become a priority, and Bubble Tag is the solution. More than just guaranteeing the authenticity of our wines, the Bubble Tag allows us to reinforce our relationship with wine amateurs and professionals from all over the world.”

By implementing this procedure, Château Smith Haut Lafitte guarantees flawless traceability across all the Château’s wines. The Bubble Tag is a proof of authentication controlled by traders, distributors, authorities and consumers alike.
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