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News

Social networking privacy management in the workplace.

WorkLight : 03 March, 2008  (Company News)
Strategy Manager at Worklight to present on enterprise social networking privacy management at Graphing Social Patterns West.
WorkLight has announced that David Lavenda, Vice President Marketing & Product Strategy, will be speaking at the Graphing Social Patterns Conference West, on a panel entitled "Privacy Management & Data Portability for Social Networks".

Other speakers on the panel are Joseph Smarr, Chief Platform Architect at Plaxo; Allen Hurff, Vice President of Engineering, MySpace; and independent consultant and contributor to Dataportability.org, Ben Metcalfe.

Social networks are letting people connect more than ever before. With just a single click, users can make friends with people around the world and share work, hobbies and other interests. But as many possibilities as social networking holds, an equal number of problems arise - namely concerning privacy management and security. Just how visible is the information that's being shared, and how much of it are people willing to give up?

As part of the panel, David will contribute his expertise on privacy management for Web 2.0 technologies in enterprise settings. With the "Consumerization of IT" becoming the next frontier of enterprise networking and more and more companies adopting consumer technologies for their own business purposes, privacy management takes on an entirely new meaning. In addition to personal data that's at risk, corporations that leverage consumer technologies like Facebook, etc., could potentially open themselves up to vulnerabilities, corporate data leaks, etc. And when companies rely on this data to generate revenue, the risks created by social networking simply cannot be ignored.

David Lavenda has an extensive background in marketing and product management and has held key senior positions in successful technology companies. He currently serves as VP Marketing & Product Strategy for WorkLight, a company that specializes in securing Web 2.0 technologies (e.g. Facebook) for the enterprise. Recently, he served as Chief Marketing Officer of V-Secure Technologies. Prior to that, he co-founded and served as Vice President of Marketing and Product Strategy at Business Layers. He has held a variety of business and technical positions in technology companies and organizations. David has a BSc in Physics from Bar-Ilan University, an MBA in Marketing from the Recanati School of Business at Tel Aviv University, and has completed advanced studies in Electrical Engineering at Tel Aviv University.

Privacy Management & Data Portability for Social Networks will be held on March 4, 2008 from 4:15 p.m. - 5:00 p.m. PST at the Marriott San Diego Hotel and Marina, San Diego, CA.

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