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News

Social media panel hosted by Lumension

Lumension Security : 18 August, 2009  (Company News)
Lumension is travelling to Arizona to host a business development and social media conference
Lumension will sponsor and present at Social Media Arizona, a business development and social media conference in Phoenix, Arizona on August 20, 2009. The event is designed to educate businesses on the use of social media technologies and provide key steps to implementing and integrating social media strategies into internal and external marketing processes to drive brand awareness and thought leadership. The conference will feature a variety of social media experts from Lumension, Microsoft, IBM, Avnet, Terralever, Sacks Public Relations and many other companies. The experts will address the challenges and rewards of implementing social media strategies and provide best practices to organizations.

The conference will feature seminar presentations as well as participant-driven and interactive breakout sessions and panels. A special panel presented by Lumension, will provide an in-depth look at how local companies are leveraging social media tools to grow their brand recognition and increase return on investment. Panelists will also share real-world experiences on how their organizations are using social media today and how to integrate these techniques into traditional marketing efforts.

Lumension is sponsoring two key sessions featuring social media and marketing experts from Lumension, C. Edward Brice, SVP of worldwide marketing and Chris Hewitt, senior director of marketing operations. The panel session will feature Cindy Kim, director of corporate communications, Lumension, Tiffany Winman, software social media strategist, IBM, Jason Baer, president and social media strategist, Convince and Convert, Chris Johnson, founder & managing partner, Terralever and moderated by Kathy Sacks, principal, Sacks Public Relations.

Panel and session include:

* Cutting Through Social Media Noise: Key Steps to Launching Social Media Programs & Dos & Don'ts

* The Greatest Question Since the Meaning of Life - What is the ROI of Social Media?

Social Media for Business will be held on August 20, 2009, 8:30 am to 4:00 pm PST at the MadCap Theatre: 730 S. Mill Ave., Tempe, AZ 85281. Breakfast and lunch will be provided.

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