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News

Security a high priority for potential customers

SafeBoot : 25 September, 2007  (Technical Article)
Survey reveals that data breaches and lack of confidence in security measures drives potential customers to the competition
A survey this week has found that two thirds of UK consumers would rather take their business elsewhere than go with a company that has poor security measures in place.

Tom de Jongh, product manager at SafeBoot, a leading vendor of enterprise-class security software for the protection of mobile data that resides on mobile and portable devices and computers, is not shocked by this and feels businesses need to start listening to their customers.

'Business needs to start acting and implementing strict security policies to protect customers. We've seen too many 'data leakage' cases and the consumer is becoming increasingly concerned, and quite rightly so. This is an unnecessary worry for the consumer and it's starting to have an adverse affect on business, with customers steering away from those that (in their eyes) can't be trusted.

'In all situations where sensitive consumer data is held, it is essential to do all one can to prevent any kind of leakage. A business must never assume data is safe. The call is coming from the consumer now and as such presents an ever more imminent threat to business, government and financial institutions.

'One of the most common data breach scenarios, one we hear about all too often, is that of mobile devices going missing along with sensitive data. This costs all involved dearly and a small amount of action can prevent this.

'A few simple, proactive steps will create leaps in protecting data. To maintain a healthy business with a strong consumer base it seems investment in encryption and authentication controls are a must. This will guarantee that only authorised individuals can access the information in question.

'The key is implementing security policies and encryption that protects all data. This simple action reduces the risk of costly identity theft and businesses, governments and consumers can rest easy.'

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