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News

Secure web-based credit card personalisation.

Gemalto : 22 October, 2007  (Application Story)
SEB Germany obtains ability for customers to apply personalised credit card designs over the web securely.
Gemalto has supplied SEB Germany with an innovative end-to-end solution for secure Internet design of personalised credit cards. The SEB Group is a North European financial group for 400,000 corporate customers and institutions and 5 million private customers. It has a strong local presence in Germany with some 1,000,000 clients in this country. Gemalto's CardLikeMe provides SEB customers with a user-friendly interface to upload a picture of their choice on the bank website to create a unique personal card. As part of its overall project management responsibility, Gemalto developed the software solution required for processing the photograph on SEB's website and ensured complete card personalisation and fulfillment. Commercial launch took place this summer.

Gemalto's CardLikeMe makes it extremely simple for SEB customers to design a unique credit card with a personal illustration. Once users have uploaded their picture on the bank website, they can visualise the card in real time and adjust the photograph as they wish. Users may also choose a picture from a wide range of attractive background visuals offered on SEB's online gallery.

Under the contract, Gemalto provided SEB with a comprehensive turnkey solution that includes web, printing and personalisation services. Gemalto manages the entire solution, from software integration into the bank website through to card delivery to the end-user.

"Simplicity and convenience were key words when we decided to offer our customers the option to design their own credit card," commented Marc Vormann, head of product management at SEB. "Gemalto proposed an easy-to-use end-to-end solution. For SEB, working with one single company at all stages of the process simplified implementation and saved time on the overall project."

"CardLikeMe is a good example of the differentiating services Gemalto supplies to address the need for personalized solutions," added Philippe Cambriel, executive vice-president Secure Transactions Business Unit at Gemalto. "Our strong local presence in Germany has allowed us to operate closer to SEB and support them all the way through the project."
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