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News

Secure searching and trustmarking service

McAfee : 08 May, 2008  (New Product)
Range of products from McAfee offer improved safety for web browsing and e-commerce transactions.
With declining consumer confidence in Internet safety, McAfee has announced new services that will create a more secure Internet experience for millions of consumers. McAfee Secure Search Service, to be launched this summer, will deliver one of the safest online search experiences for consumers by eliminating risky sites from search results. McAfee Secure for Web Sites combines rigorous security testing, business practice review, Payment Card Industry (PCI) compliance certification, and ongoing vulnerability evaluation for website owners and online retailers. Websites that pass the certification process will be able to display a McAfee Secure trust mark, giving consumers and businesses confidence about transacting online.

With almost eight billion risky sites served in search results every month across major search engines, consumers using McAfee Secure Search will now be able to avoid malicious sites that take advantage of security holes in the browser ("browser exploits"); downloads that contain spyware, viruses, or adware; phishing sites that attempt to trick users into giving critical personal and financial information; sites that display aggressive pop-up windows or change the browser's default settings without consent and websites that send high-volumes of email.

"The McAfee Secure Search Service and McAfee Secure for Web Sites are important extensions to our Web security offerings that build upon our highly successful SiteAdvisor safe search product that has already had more than 134 million downloads. It furthers McAfee's leadership position of providing true multi-platform security for our customers, protecting their PCs, mobile devices and Web experiences," said Todd Gebhart, senior vice president and general manager of McAfee's consumer, Web, small and mobile business. "With four out of five Web site visits starting with search, the McAfee Secure Search Service will direct McAfee customers to the secure Internet and the new McAfee Secure for Web Sites will give e-businesses a tremendous opportunity to build trust, boost traffic and ultimately increase online sales."

The McAfee Secure Search Service will be available via the McAfee SiteAdvisor toolbar and released to existing and new SiteAdvisor users free of charge later this quarter. Within search results, consumers will see McAfee SiteAdvisor's green, yellow and red ratings that clearly indicate whether a site is safe, if the consumer needs to exercise caution, or if it's risky. They will also see McAfee Secure sites—those that have passed stringent tests that help to ensure they are safe from external hackers. Consumers can customise the McAfee Secure Search Service by completely filtering out risky "red" sites and they can make the McAfee Secure Search Service their browser's default search engine.


Complementing the McAfee Secure Search Service, McAfee is launching McAfee Secure for Web Sites - the most comprehensive security scanning and trust mark in the industry to date. Designed to build trust for proven, secure Web sites, McAfee Secure for Web Sites will ensure that safe Web sites can distinguish themselves from sites that are unsecure, or have not been tested. The three-pronged service combines PCI compliance, rigorous testing and daily scanning, and the McAfee Secure trust mark.

Research from a Taylor Nelson Sofres (TNS) survey in 2006 shows that 70 percent of terminated online purchases are due to a lack of transaction trust, costing e-tailers $1.9 billion in lost revenues. Experts agree that the key to increasing traffic and business is to restore consumers' online confidence and build trust. With McAfee Secure, online sites will have a recognised trust mark to signify the highest level of testing and security.

The new service will test websites daily for vulnerabilities, dangerous content and links that expose consumers' computer and personal information to malicious use. Certified Web sites will be able to display a new McAfee Secure trust mark, as part of the service, to identify their security to Internet users. Additionally, McAfee Secure Web sites will also be identified in McAfee SiteAdvisor ratings to help millions of consumers choose secure sites in search results from all major search providers.

"The rise of malicious sites has caused Internet users to be wary of searching and shopping online - especially when those activities require personal information," said Tim Dowling, vice president of the McAfee Web Security Group. "Because bad sites strive to look harmless to users it is very difficult to identify the search results that are safe to visit, and sites that are safe today may turn into a bad site tomorrow. With McAfee Secure Search and the McAfee Secure trust mark, we are helping consumers take the guesswork out of searching and shopping safely online."


McAfee Secure for Web Sites provides multiple levels of website security testing, making it the most comprehensive service in the industry. Included features of McAfee Secure for Web Sites are:.

McAfee Secure Identification System: The service includes a McAfee Secure trust mark for display on the Web site. The image is served by McAfee only if the website has passed McAfee Secure for Web Sites tests and is checked daily. In the event a website fails the test, the trust mark is removed until the site successfully passes the security test. Additionally, a McAfee Secure Web site which passes the daily tests will be included in the SiteAdvisor rating system.

Safe User Experiences: To complement the vulnerability scanning, McAfee provides another layer of testing that ensures McAfee Secure Web sites employ reputable business practices and deliver safe user experiences. This includes testing sites for adware, spyware, excessive pop-ups, spam, deceptive marketing practices, browser exploits and potential phishing attacks. After a site has been certified as McAfee Secureâ„¢, it maintains certification only by passing ongoing security audits.

Managed Security Scanning: Beyond minimum PCI requirements, McAfee offers daily proactive scanning to help businesses address potential security issues before they impact customers and suppliers. Additional testing includes extensive scans that can be run on-demand, the ability to configure scans and real-time access to detailed vulnerability remediation data through reports. When vulnerabilities are detected, McAfee identifies security fixes and provides assistance. For 24/7 convenience, customers can manage vulnerability and management information online and they have access to unlimited technical support.

McAfee PCI Compliance Certification: E-commerce sites that accept payment cards must pass PCI Compliance. With McAfee's PCI Compliance Service, e-businesses are provided with wizards, interactive tools and automated procedures that make it fast and easy to meet PCI DSS Security Standards
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