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News

Schlage Named As One Of America's Top Brands

Schlage : 10 May, 2010  (Company News)
Recognition for Schlage from the American Brands Council as the company becomes included in the "America's Greatest Brands" publication
The American Brands Council, a distinguished group of independent advertising, marketing and communications professionals, has selected Schlage for inclusion in the 2010 edition of America's Greatest Brands, which pays tribute to the strongest brands in the country every year. The book is scheduled to be published in September.

In judging a brand's worthiness, the Council considers a number of factors, including: brand quality, resilience and longevity, market leadership and dominance, customer loyalty and social responsibility. But what defines the essence of a great brand? Michael Capiraso, Council member and former Chief Marketing Officer for Nike subsidiary Cole Haan, explains it this way: "When we connect to a great brand, we have a visceral reaction. We feel an intrinsic, emotional link. We want to own it. We want to experience it again and again."

The chapter devoted to Schlage traces the company's 90-year history—from the first push-button lock (patented in 1921) to the Schlage LiNK wireless remote entry and home-management system introduced in 2009—and highlights recent achievements such as the Consumers Digest Best Buy rating for the BE365 keypad deadbolt and the CES 2010 Design and Engineering Award bestowed upon Schlage LiNK. A section on Brand Values explores the deeper meaning of Schlage's tag line, "Real Security Sets You Free," which stems from the company's core value and belief that everyone should be free to enjoy the best things in life.

"We are profoundly honoured that the American Brand Council has recognized Schlage as one of our country's greatest brands along with the likes of Walmart, Coca-Cola, Staples, MLB and Crayola," said John Evans, Vice President, Marketing and Product Management, Residential Solutions for Ingersoll Rand, the parent company of Schlage. "The value of any brand is fundamentally defined by how it connects with consumers and we strive to bolster a connection built upon trust in everything we do."
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