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News

SC Black in e-commerce deal for camera sales

: 12 August, 2009  (Company News)
The SC Black range of surveillance cameras and DVR equipment can now be purchased through the MonitorClosely.com franchise
Supercircuits has announced a partnership with MonitorClosely.com to sell its exclusive line of SC Black cameras and Digital Video recorders (DVRs) as privately labelled products through MonitorClosely.com franchisees.

In addition to making available a line of video surveillance products sold under the MonitorClosely.com brand, the partnership will provide franchisees access to support, marketing and technical services, and other special programs available through the SC Black dealer program.

SC Black is an exclusive program for dealers launched in 2008 by Supercircuits, a leading manufacturer and distributor of video surveillance equipment. The SC Black program features a comprehensive sales and support team comprised of direct sales and manufacturers' reps covering every region of the United States, who are available to assist with client presentations, demonstrations and installations. The team includes a group of fully dedicated inside sales representatives and sales engineering resources to assist with specification review, determining project scope, application engineering and network development. SC Black dealers have access to local and remote sales training, extended terms, a job registration program and co-op marketing opportunities.

MonitorClosely.com Inc., based in Tampa, Florida, offers home-based franchises to operate surveillance businesses that enable customers to view their video cameras remotely via the Internet and using a Blackberry or iPhone device. Franchisees sell surveillance systems across every industry, to residential users and to anyone looking to "keep an eye on" their property, business, employee, equipment or loved one.

"We are pleased to welcome MonitorClosely.com to the SC Black family," said George Farley, Vice President of Marketing, Supercircuits. "We are always excited to demonstrate the capabilities of our products, which perform on par with the top premium brands, and we look forward to sharing the many additional benefits and capabilities of the SC Black program with MonitorClosely.com."

MonitorClosely.com and other high-volume dealers who participate in the SC Black program have the opportunity to market private-label products to build customer loyalty, drive margins and stand out in the marketplace. The private branding includes product literature incorporating the MonitorClosely.com logo.

"Everyone is familiar with Supercircuits and their wide product offering through their catalog and online store," said Steve Kloppenburg, President, MonitorClosely.com. "Adding the depth of resources of the SC Black program is a great boost to our business. We evaluated six other vendors before choosing SC Black because of their ability to provide training, support, a diverse product offering, a pricing structure that allows franchisees to earn a fair margin, and because they provided us the ability to private-label the equipment."

The SC Black program also includes a lead referral program, and the SC Black website provides related retailing tools, which can be used by MonitorClosely.com franchisees during sales calls. The SC Black product line provides protected pricing made available only to registered dealers, and all SC Black cameras and DVRs carry a three-year warranty.
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