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News

Sales Development Company Chooses dn:Director for Data Quality

Datanomic : 25 August, 2010  (Application Story)
Datanomic is supplying dn:Director to Clarify to assist the company in profiling customers and improving data quality
Datanomic has announced that Clarify, the Sales Cycle Development company, has selected dn:Director to improve the data quality and profiling of its customer prospect data and gain a 'Single View' of every company. Clarify will be offering the Single View and data profiling functionality as an added value data management service to its customers, which will be formally launched in October 2010.

Data is often generated and entered into multiple locations throughout an organisation and held in discrete, incompatible systems. This disjointed data structure can prevent organisations from being able to gain valuable insight into their customer and prospect databases. Human error, differing formats and standards can further complicate the management of data records. These complications can be especially damaging to the success of any new business initiatives, prospect pipeline development and marketing campaigns.

"Our business is focused on finding opportunities for our clients through consultative sales engagement and in depth profiling of new and existing customers. We work with sales channels to build quality sales pipelines, and support client marketing activities aimed at target accounts," said David Meyer, Managing Director for Clarify Solution Selling. "We often find that the underlying prospect or customer data is duplicated, out of date, incomplete or not fit for business purpose. We selected dn:Director as a means of offering our clients an added value service for the management of their data. dn:Director gives us a reliable, proven platform for delivering this service to our clients, which will provide both operational savings and more accurately targeted campaigns."

Datanomic's dn:Director is an easy-to-use data enhancement tool which allows line-of-business managers and data stewards to combine and merge data resources, automatically resolving inconsistencies of format or taxonomy, highlighting gaps or errors in the data, and ultimately enabling them to generate a reliable 'Single View of the Truth' against which accurate analysis can be performed.

"Many organisations now understand the connection between the accuracy and quality of their data and the results they can expect from any lead generation and future pipeline development activities," said Jeremy Lovett, Vice President, Data Management Applications for Datanomic. "However, not every organisation has access to the tools and processes to ensure these issues are properly addressed. By using dn:Director, Clarify will be able to provide its customers with an additional service aimed at maintaining fit-for-purpose data and gaining a Single View of its customers and prospects. This will not only save time and reduce operational costs, but it will also yield greater, more targeted returns from business development campaigns and ongoing marketing activities."

Described by industry analysts as "arguably the most flexible data quality product," Datanomic's dn:Director provides a single, unified platform that enables both business and IT personnel, such as data stewards, business analysts and owners of data, to identify and rectify compromised data which can place operations at risk. As a single product that encompasses profiling, analysis and transformation, dn:Director enables better understanding, improvement, protection and control of data quality for all types of structured and non-structured, real-time and non-real time information.
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