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News

Safemedia tackles the elimination of P2P network identity theft

SafeMedia : 14 August, 2007  (New Product)
Clouseau product reduces the threat of contaminated enterprise P2P networks
"Many ISPs continue to try to understand how to deal with the complex challenges of P2P on their networks," said Safwat Fahmy, CEO & Chairman, SafeMedia Corporation. "They face constantly changing technical issues, customer dissatisfaction and governmental challenges. Whether an ISP chooses to fight or embrace P2P or how they choose to deal with contaminated P2P will be a major factor in the protection of intellectual property, national security, identity theft, and minimizing the cost of non revenue producing bandwidth. The new fall TV pilot programs have already been reportedly leaked over contaminated P2P networks."

"We have developed business solutions combining P2P Disaggregator technology (P2PD) and a Digital Internet Distribution Solution (DIDS) that eliminates the complex threats of contaminated P2P networks," said Pasquale Giordano, president and COO of SafeMedia. "The purpose of P2PD technology is not to shut down P2P networks or inhibit P2P technology. SafeMedia allows traffic from non contaminated P2P to pass to its destination, and we only drop traffic to and from contaminated P2P networks," he added.

"Our solutions utilize advanced technologies such as: Adaptive Fingerprinting and DNA markers; Adaptive network patterns; Intelligent libraries; Remote update and Self-healing to effectively drop all contaminated P2P traffic with No Invasion of User Privacy," said Fahmy. "P2PD is fully effective at forensically discriminating between contaminated and non-contaminated P2P traffic whether encrypted or not. P2PD operates at network speed with little or no latency."

According to published reports, IP providers aren't the only business losing money on P2P networks. LAEDC reported the music industry lost $2 billion in piracy last year, while movie piracy cost $6.1 billion in lost annual revenue. The film and television studios are reportedly spending more than $100 million per year in efforts to stop illegal content distribution.

Meantime, Warner Music Group Corp., one of the world's largest recording companies, reported this week that its fiscal third-quarter loss widened as more people bought digital music, rather than CDs. No indication how much was loss to piracy.

Most ISPs have realized that P2P must be addressed, and most are in the process of evaluating usage policies and technology solutions. On the technology side, ISPs have very little choices to address contaminated P2P. Those choices are limited to preventing contaminated P2P completely or acquiring more bandwidth. The approach of traffic shaping has not been successful and the ISP was forced to acquire more bandwidth which has become cost prohibitive.

ISPs face privacy, corporate and national security issues associated with contaminated P2P networks.

Corporate security became major issue on June 1, 2007. According to Pfizer Inc, the world's largest research-based pharmaceutical company, about 15,700 individuals actually had their data accessed and copied by an unknown number of people on a contaminated peer-to-peer network.

A house subcommittee, headed by Chairman Congressman Henry D. Waxman, 30-Dist., California, on July 24th found that "P2P is the new threat to Homeland Security." Sworn testimony by Industry experts revealed "thousands of corporate cases from banking statements, server passwords, financial data, public company data, human resources, medical records and fortune 500 company minutes on compliance were found on contaminated P2P networks."

SafeMedia technology not only ensures privacy, but it also protects corporate and national security from the complex threats of contaminated P2P networks.

"Our cost effective Clouseau Internet appliance eliminates all the identity theft and security risks of contaminated encrypted and non encrypted P2P networks that affect consumers, students, businesses and our national security," said Pasquale Giordano, president & COO of SafeMedia Corporation. "One of the defining characteristics of contaminated networks is that users rarely ever know that they are sharing all their personal files on their computer with other users on the network."

ISP's now have the ability to offer an additional level of protection to all their users by using SafeMedia's products which are available now for immediate embedding in DSL or Cable modems or as a standalone network appliance named "Clouseau."

"The government, businesses, universities, ISP's and individuals are finally beginning to understand the complex threats of contaminated P2P networks and why SafeMedia's solutions and technology are the only solutions that can cost effectively eliminate all contaminated P2P threats without invading user privacy," said Giordano.
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