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Reseller program enhanced for UTM products

Astaro : 13 March, 2009  (Company News)
Opportunities for resellers of Astaro Unified Threat Management products adapt to changing market needs
Astaro and ARC Technology have unveiled a new channel support programme to help resellers promote the benefits of integrated security solutions to small and medium sized businesses and appeal to cost conscious end-users. The joint initiative will enable resellers to capture and convert new business in a sector that offers a market opportunity for security.

Available immediately, the campaign provides incentives for both current and prospective partners. Designed as a structured marketing programme for Astaro's range of all-in-one solutions for network, web and email security, it will incorporate a host of resources that will help resellers provide compelling value offers to customers while maximising sales and margin opportunities. These include:

• Free tools to allow resellers to offer subscription-based managed service provision
• Astaro's highly successful 'Try before you buy' programme, which has an 80% sales conversion rate
• A dedicated ARC account manager to help with the development of creative selling campaigns
• Telemarketing support and online tools for lead generation
• Quarterly partner seminars

"The SMB market offers considerable opportunity for security sales and successful resellers will be those that can tune into the buying psyche of today's customer. Our new programme with ARC is designed to make it easier for resellers to connect with small and mid-sized businesses through creative sales campaigns," commented Andrew Fourie, UK country manager, Astaro. "We are confident that the value delivered by our all-in-one solutions together with the desire in the current climate for 'more for less' will create new opportunities for our partners. This, together with our support and free tools, will enable resellers to provide best in class technologies that help their customers save money while protecting their margins."

Astaro's award-winning multi-function security products protect data and networks from virus, malware, spam and other security threats and are easy to install. They are specifically designed for the small and medium sized business environment. Astaro's Unified Threat Management (UTM) appliance boasts the widest range of security functionality, providing SMBs with an enhanced suite of tools for protecting their business. The latest features update includes HTTPS URL Filtering, Wide Area Network (WAN) link balancing and site-to-site SSL VPN capabilities. Last month, Astaro also launched the first security solution to provide iPhone users with the ability to automatically set up secure VPN access.

Stuart Reay, managing director at ARC Technology commented, "This campaign with Astaro is designed to give our resellers the essential tools to be successful in delivering security solutions to both new and existing customers. We are giving partners the ability to see how Astaro appliances can make a difference to their customers, as well as providing them with significant margin and services prospects for the future. The ability to offer managed security services presents a great opportunity for resellers to capitalise on the trusted reputation that they have with their customers."

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