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Report Examines Convergence of RFID and Brand Protection

Research And Markets : 02 July, 2010  (New Product)
The RFID/NFC meets Brand Protection report examines the convergence of RFID and near field communications technology as a method of achieving brand protection
Research and Markets has announced the addition of the 'RFID / NFC meets Brand Protection' report to their offering.

The authors in association with the Product & Image Security Foundation and IPI Europe, has recently completed a major new report entitled: RFID / NFC meets Brand Protection.

We believe this to be a first - A Report focusing exclusively on the dynamics of how and why the fields of RFID and Brand Protection are converging and the emerging importance of RFID and Near Field Communication (NFC) technology as a brand protection tool. The potential significance of mobile phone handsets as readers for end user enabled product authentication is also explored.

We also believe that there are major potential benefits here with niche opportunities for RFID in Brand Protection applications either as stand-alone opportunities or using brand protection as an additional capability for multi-functional RFID tags.

This Report provides valuable information & insights into the major market, business and technology developments taking place.

Financial losses due to counterfeiting and other forms of product related crime amounted to an estimated $698 billion in 2008.

The total market for brand protection technologies was estimated at $4,633 millions in 2008, of which solutions against counterfeiting and piracy accounted for some $2,206 millions (the rest being tamper evidence and anti-theft type technologies).

The market for brand protection solutions to combat counterfeiting and product piracy are showing double digit annual growth, while solutions to combat tampering and retail theft are showing more modest growth.

The total market for RFID technology in 2008 is estimated at around $5,200 million. Within this overall value, the market for passive RFID label / tags in 2008 has been estimated at around $2,200 million and forecast to grow at 17% annually to reach $4,825 million in 2013.
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