The number one bank in the United Arab Emirates, the National Bank of Abu Dhabi (NBAD), will make use of market-leading technologies from Teradata, the world's largest company focused on data warehousing, and SAS to gain a single enterprise view across the organisation. This will help the bank maintain market leadership in corporate banking and expand its retail segment by speeding insight and decision making through rapid analysis of its customer behaviour.
“With the help of SAS and Teradata, we will be able to better analyse customer behaviour trends, as well as evaluate the profitability of our Corporate and Consumer banking divisions with drill-down capabilities to customer, channel, relationship and product profitability,” said Saher Arar, the deputy chief information officer at NBAD. Enhanced information on product costs and profitability levels will lead to better marketing of the bank’s products to the proper customer segments. The SAS and Teradata solution will allow NBAD to better focus resources on the right customers, while nurturing growth of relationships with influential clients.
NBAD selected components of the SAS and Teradata Business Insight Advantage Program to better manage and extend analytical intelligence across the enterprise. Those elements include SAS Enterprise BI Server, SAS Enterprise Data Integration Server, SAS Profitability Management and SAS Activity-Based Management – all executed within the Teradata data warehouse. Users will benefit from greater information visibility, accelerated analytical processes, and quicker insight anytime, anywhere it is needed.
"In today's post-crisis environment, businesses are realising the growing importance of getting closer to their customers. NBAD is harnessing its data to gain a reliable, comprehensive view of all business units and branches. Rapidly identifying opportunities and risks across the organisation will help the bank address customer needs and enable customers to make smart decisions," said Mikael Hagstrom, executive vice president of SAS Europe, Middle East, Africa and Asia Pacific."This underscores the growing strength of the Teradata and SAS partnership globally," said Hermann Wimmer, President, Teradata EMEA Region. "Pairing both companies' integrated technology solutions with our respective global industry experience will help NBAD and other financial institutions grow stronger, deriving new insight and foresight through the power of business analytics."