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News

Poor event security could be costing the industry millions

G4S Secure Solutions (UK And Ireland) : 19 September, 2008  (Technical Article)
Payment dodging by British spectators could lead to huge losses for the entertainment industry without improved perimeter security according to G4S survey
A new study commissioned by G4S Security Services (UK) (G4S) has revealed the potentially huge losses the events industry faces with nearly one million people (826,000) admitting to deliberately entering a festival, music or sports event without paying in the last five years. With tickets for an event such as the Reading Festival costing £155 for a weekend's entertainment, promoters face losing millions of pounds in revenues as a result of these 'fence jumpers.'

Alarmingly for the industry, one-in-20 of those questioned (equivalent to 2.2 million GB adults) believe that entering an event without paying is morally acceptable. The research suggests that 16-24 year olds are the least concerned with avoiding ticket costs with 11% of those questioned thinking such behaviour was morally acceptable. One-in-ten 25-34 year olds were of the same opinion and half of those (5% of those questioned) admitted to having committed the crime in the last five years.

Mark Hamilton, Managing Director of G4S Events, said: "Revenue protection is a key concern for the music and sports industry. Unfortunately, many Britons do not regard it as morally reprehensible to enter an event without paying. It is the same attitude that sees Britons that would not dream of stealing a DVD from a store, downloading music illegally, or purchasing a copy on the black market. Given this attitude, it is vital for event organisers looking to protect their revenue and ensure the health and safety of event goers that robust security measures are in place." Organisers of events like the Glastonbury Festival have successfully reduced the number of people 'fence jumping', by installing a robust perimeter security solution."

The research also suggests regional disparities in the security provided at music and sporting events. Approximately one-in-ten adults living in Greater London thought that attending an event without paying was morally justifiable, but only 1% of those in the capital admitted to actually having done so. Only 3% of those in the Midlands considered entering an event without paying to be morally acceptable.
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