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News

Pick and mix internet security from BitDefender.

BitDefender UK : 16 October, 2007  (New Product)
New marketing concept developed with Tribeka allows BitDefender purchasers to configure their software requirements at the point of sale.
A marketing agreement with Tribeka - the electronic software specialists puts BitDefender Internet Security solutions in the forefront of a revolutionary concept, allowing customers to select their software for production at the point of sale.

This on-demand approach eliminates the need for retailers to hold pre-packaged stock as well as any risks and costs associated with forecasting forward sales. Manufacturing product on demand is also the greener and more environmentally friendly mode of distribution. For consumers it allows more choice, the latest software release and all the advantages of buying over the counter.

The concept will be launched at the World of Software, within Heathrow Airport's Terminal 4. Further 'High Street' retail outlets are planned in a roll out across the UK and Worldwide.

Nick Billington of BitDefender said, "This is a great opportunity for BitDefender to build on its success within the UK and we are confident that Tribeka will meet our expectations for high standards of customer service. It's an exciting business opportunity for the channel and we are proud to be part of this innovative idea."

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