Free Newsletter
Register for our Free Newsletters
Newsletter
Zones
Access Control
LeftNav
Alarms
LeftNav
Biometrics
LeftNav
Detection
LeftNav
Deutsche Zone (German Zone)
LeftNav
Education, Training and Professional Services
LeftNav
Government Programmes
LeftNav
Guarding, Equipment and Enforcement
LeftNav
Industrial Computing Security
LeftNav
IT Security
LeftNav
Physical Security
LeftNav
Surveillance
LeftNav
View All
Other Carouselweb publications
Carousel Web
Defense File
New Materials
Pro Health Zone
Pro Manufacturing Zone
Pro Security Zone
Web Lec
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
ProSecurityZone Sponsor
 
 
News

NFC Tag Demonstration For Anti-Counterfeiting

WISeKey : 14 March, 2012  (New Product)
WISeKey is attending BaselWorld to demonstrate the use of Near Field Communications technology for tagging luxury good for anti-counterfeiting purposes
NFC Tag Demonstration For Anti-Counterfeiting
WISeKey brings its anti-counterfeiting technology to BaselWorld to demonstrate to the Luxury Goods Market how its advancements with NFC will help prevent the distribution of counterfeit products. WISeKey's anti-counterfeiting technologies revolutionized the fine timepiece industry when first launched at BaselWorld in 2009, and the security company continues to enhance the technology to better "empower brands, consumers, distributors, governments and vendors to distinguish genuine goods from illegal imitations".

Foremost among these developments is the employment of
NFC tags, using different form factors other than standard smartcards, which can be embedded into products across markets, from consumer goods to manufacturing. Along with supporting WISeAuthentic encryption technology, these tags allow authentication of genuine products for the life of the item, control of the gray market, easier sales monitoring, and a direct marketing channel between the brand and the consumer.

WISeKey is a member of the World Economic Forum Global Council on Illicit Trade, bringing together companies severely affected by counterfeiting to educate the public and to find practical solutions using new technology.

WISeKey continues to work closely with luxury watch brands and collaborates with manufacturers of pharmaceuticals, software, and medical supplies to deeply understand their concerns in order to offer better solutions. WISeAuthentic offers a sophisticated monitoring system of a product's movement through the entire supply chain, from manufacturer, distribution, and purchase, a process proven to help identify fakes and reduce illicit trade.

In 2012, WISeKey plans to make its WISeAuthentic encryption technology more easily accessible through its technical advancements, in order to help even more organizations in different markets and sectors globally improve their resilience against counterfeiting.
Bookmark and Share
 
Home I Editor's Blog I News by Zone I News by Date I News by Category I Special Reports I Directory I Events I Advertise I Submit Your News I About Us I Guides
 
   © 2012 ProSecurityZone.com
Netgains Logo