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News

NFC marketing agreement

Innovision : 19 May, 2009  (Company News)
Innovision and NXP Semiconductors have entered into a marketing and licensing agreement in the emerging area of near field communications
Innovision Research and Technology and NXP Semiconductors have announced a joint marketing and licensing agreement related to the Near Field Communication technology.

The deal brings together advanced Innovision IP and proven NXP expertise in firmware, software and secure elements, such as the SmartMX. With this combination both companies target to win NFC integration deals into deep sub micron based connectivity solutions. The agreement comes at a key point in the technology's development.

'As co-inventor of the NFC technology and a leader in secure elements, we are pleased to work with Innovision and its advanced IP for NFC. With standardization in place, we expect a major push for the adoption of NFC this year and we are fully prepared to meet the demand from handset manufacturers, operators and other stakeholders in the NFC industry' said Chris Feige, General Manager, NFC, NXP Semiconductors.

This agreement builds on an established relationship between the two companies and is aimed at bringing both partners' complementary NFC capabilities to other companies actively involved in the NFC value chain.

'The ability to offer NXP's proven firmware and software stack and secure elements already deployed in handsets along with Innovision's SoC IP for connectivity solutions provides a very attractive offering. This applies not only to handset manufacturers but also to the whole NFC value chain and should help to expedite the adoption of NFC' added David Wollen, CEO of Innovision R&T.

NXP's endorsement and licensing of Innovision's advanced NFC IP, known as Gem, is expected to expand Innovision's addressable market to include NFC applications such as payments.

'This is great news for our existing and expanding client base within top tier silicon organisations as they can now also offer reference designs with the market leading NFC secure element from NXP in addition to accessing our leading edge IP ' said Rob Kitchen, VP Business Development for Innovision.

Recent announcements related to SIM-based mobile handset NFC implementations have stimulated an encouraging response from operators and the GSMA regarding their commitment to launching new NFC services in future.
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