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News

New corporate image focuses on identity

ActivIdentity : 16 September, 2009  (Company News)
ActivIdentity has chosen to strengthen it's corporate image with changes that reflect the company's focus on its core expertise in strong authentication
ActivIdentity has unveiled a new corporate identity to underline its position as a provider of security software and services to confidently establish a person's identity when interacting digitally.

Since April 2008, the new ActivIdentity management team has been driving the transformation of the company, resulting in increased customer awareness and enhanced financial performance at a time when many competitors are struggling. The launch of the new corporate identity marks a significant milestone in the history of ActivIdentity and further signifies the company's growth, evolving business model, and strong commitment to its customers and partners. The new ActivIdentity brand symbolizes trust, confidence, innovation and leadership -- qualities that ActivIdentity has earned over time, that have made it successful, and that distinguish the company as a preferred vendor in the marketplace.

'Our repositioning effort is geared towards educating the market about strong authentication and credential management solutions to address fundamental challenges of many IT organizations, and changing the public's perception of ActivIdentity as a smart card and token provider,' said Grant Evans, chairman and chief executive officer of ActivIdentity. 'Our year-over-year growth shows that our efforts are paying off and that more organizations are looking to ActivIdentity for products to defend against security threats and identity fraud.'

Evans sees the company's new market positioning and refocused product and service choices as the foundation for sustained growth. 'It is therefore fitting that our market-leading reputation for strong authentication and credential management are reflected in a new corporate logo that better represents our modernity, focus, and confidence in our future,' added Evans.

The launch of the new corporate identity is timed to coincide with the rollout of a new mission and vision statement, revamped positioning and messaging, and company website. The new company logo emphasizes the company's core focus and business offering with a stylized magnifying glass focusing in on the letters 'I' and 'D.' This focal point represents the core function of ActivIdentity products -- credential verification through strong authentication. The new identity reinforces the ActivIdentity vision and mission and gives the company a unique and recognizable look to move forward.
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