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News

New approach at IFSEC brings success for Elmdene

Elmdene International : 22 May, 2013  (Company News)
UK based electronic security company Elmdene capitalizes on its high profile presence at last week's IFSEC security show in the UK
New approach at IFSEC brings success for Elmdene

Innovative electronic security and fire products manufacturer, Elmdene International Limited - a subsidiary of Potter Electric Signal, LLC - reports that its latest industry-leading solutions, showcased at the CCTV Cafe in Hall 5, helped to pull in the crowds at IFSEC 2013, with the quality of leads secured well up on previous years. Elmdene's CCTV Cafe display and branding were part of a high profile sponsorship deal to celebrate the Portsmouth-based company's impressive 50 years in business.

Solutions that caught the attention of visitors, and were featured on Elmdene's special product wall in the CCTV Cafe, included: the very latest highly efficient and reliable Power Supply Units (PSUs) - built around switch mode technology; a solution to help meet the fire industry standard (EN54-23) for Visual Alarm Devices (VAD), a cost effective in-line UPS (Uninterruptible Power Supply); a modular external siren; Power over Ethernet (PoE) standby solutions, plus sounders and IR exit buttons for access control.

Looking in more detail at the switch mode PSUs that Elmdene spotlighted at IFSEC's CCTV Cafe, to potential customers from the UK - and as far afield as the Netherlands, Scandinavia, Eastern Europe, Turkey and the Middle East - these reflect the growing take-up of these solutions across the security and fire industries in preference to more traditional linear power supplies. According to Elmdene, when deployed, switch mode units offer a higher level of efficiency (80-87%), lower energy bills and a reduced carbon footprint. In addition, the fact that they run significantly cooler than established linear designs makes them less susceptible to failure.

Taking pride of place at IFSEC 2013 were new additions to Elmdene's PSU range, specifically the modular GEN2 and GEN3 models which supersede older less capable linear variants. These readily combine the proven benefits of switch mode technology whilst, at the same time, addressing the specific demands of graded intruder alarm installations to Grade 2 and Grade 3 - depending on the model selected - under PD6662:2010 and EN50131-6:2008.

Considering key innovations, Elmdene spotlighted for the first time the UPS12-2200 (a compact, and cost effective, in-line UPS, designed to back-up 12V dc devices up to 10W (800mA) such as CCTV cameras and door locks); a fully modular external siren to give endless variables to suit all customers, countries and grades, and a fully compliant generic detector base EN54-23 strobe.

The company also used IFSEC 2013 to highlight the pressing need for standby power supplies to provide back-up for Power over Ethernet (
PoE) devices across critical security, access control and IT applications.

Said Ian Moore, Managing Director at Elmdene: "We are delighted with the response to our comprehensive display of Elmdene's solutions at this year's IFSEC, including the new products that we are bringing to market, and we hope to be able to announce a number of major orders as a direct result of this in the weeks and months ahead. Our strong performance and prominent branding at IFSEC demonstrates that today - half a century on from Elmdene's foundation - the business continues to provide innovative solutions, proudly from our Portsmouth base, to meet the real world challenges of customers in the UK and across the wider EMEA region. Elmdene's expanding switch mode portfolio, in-line UPS solution, and cutting-edge Power over Ethernet standby power supplies, which proved to be particularly popular with visitors to IFSEC, reflect very much our position as a real leader in this industry, something that we are determined to build on, as an integral part of the Potter family of companies.

"At a wider level, the Harmony customer event held on the Tuesday evening of IFSEC, which we organised alongside other members of the Alliance [GJD, ALT, Texecom and TDSi], attracted an impressive 250 guests. The Harmony Alliance brings together specialist like-minded security solution providers who are able to offer a complementary range of capabilities, especially at the project level."

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