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Network management programme for Europe.

Ipswitch : 04 April, 2008  (Company News)
Partner programme for the distribution and support of network management products from Ipswitch to provide incremental European sales growth for the company.
Ipswitch's Network Management division has announced the launch of its new European Partner Programme. The new three-tiered programme will support the company's proven network management product, which allows IT managers to quickly and efficiently monitor IT networks. For relatively modest revenue and marketing commitments, WhatsUp Gold Advantage Partners can quickly and easily reach Premier Partner status and reap the benefits, including attractive discounts and sales leads.

Via an exclusive password-protected portal, WhatsUp Gold partners will have increased access to the necessary sales and support tools in addition to online sales and technical certification. Designed as a means for Ipswitch partners to forge stronger relationships with end users, the new programme ensures they can increase revenues, develop additional annuity stream business and deliver more services to their customers.

"Maintaining a regular and consistent dialogue throughout our international channel is essential," said Ipswitch Director, International Sales, Alessandro Porro. "This new programme ensures all partners are kept abreast of WhatsUp Gold developments and adds value to what the channel already offers the marketplace by further enhancing sales processes and technical support."

Ipswitch's Network Management Division already has channel partners for its leading software products in more than 120 countries worldwide. Moving forward, Ipswitch plans to continue its commitment to the channel by expanding its base, in addition to cultivating the strong partnerships it already has in place.

'WhatsUp Gold is an award winning network monitoring solution that can easily earn partners excellent margins as it can be integrated into many different product sales," comments Computerlinks Product Manager, Carly Loveday. "The launch of the new European Partner Programme provides the right tools, including new online certification, for channel partners to get on board and make the sale easy.'

One new feature of particular note is the brand new Sales and Technical Training and Certification Programme, a requirement for a partner to become Select or Premier, which will be accessed via the Partner Portal. To achieve Sales Certification, representatives must complete four modules online and on passing these, said partners can reap additional partner benefits. Technical Certification is obtained by completing a one-day online webinar course, after which a test is given to ensure all elements of the course have been learned to an optimum level.

Other features and incentives available to all partners include access to the Partner Portal; a centralised archive for all programme information and WhatsUp Gold product collateral, marketing tools and 'at-a-glance' sales tools, as well as on-demand access to Ipswitch Sales Engineers.

Advantage Partners who reach 'Select' or 'Premier' Partner status can reap the additional benefits of:.

* Marketing Tools on Demand - Co-branded marketing components such as HTML email templates and direct mail pieces along with guidelines and tracking tools to help conduct effective campaigns.
* A dedicated Ipswitch Account Manager.
* Technical Preview Programme (Premier Partners Only).
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